Abstract

Factors believed to be motivations responsible for sport fandom include eustress, self-esteem, escape, entertainment, economic, aesthetic, group affiliation, and family needs. However, these factors have been untested empirically, and a valid and reliable measure of sport fan motivation has been unavailable to researchers. The current two studies were an attempt to develop such a measure. The construction and validation of a 23-item Likert-scale measure, the Sport Fan Motivation Scale, are described. Discussion centers on possible uses for the instrument.

Previous research has demonstrated that people are capable of strategic self-presentation; they decrease the distance between themselves and successful groups with which they have only the most trivial of associations, and strive to increase the distance between themselves and groups viewed negatively as a result of some perceived failure. These two processes, termed basking-in- reflected-glory (BIRGing) and cutting-off-reflected failure (CORFing) respectively, assist in the maintenance of self-esteem. The current study investigated the extent to which allegiance to a group would modify these general processes. In support of the hypotheses, higher fan identification resulted in increased tendencies to BIRG and decreased tendencies to CORF. In contrast, persons moderate or low in identification were less likely to BIRG and showed an increased likelihood to CORF. Discussion focuses on the role of identification with a group in terms of how it moderates coping with threats to an identity and its impact on self-esteem.

This article presents a theoretical model designed to account for the positive relationship between identification with a local sport team and social psychological health. This model, labeled the Team Identification-Social Psychological Health Model, predicts that team identification facilitates well-being by increasing social connections for the fan. Two forms of social connections are developed through team identification: enduring and temporary. Although the enduring and temporary social connections are expected to result in improved well-being, it is predicted that this relationship will be moderated by threats to social identity and efforts to cope with the threats. The social connections resulting from team identification are expected to impact both state (via increases in temporary social connections) and trait well-being (via enduring connections). Finally, because research indicates that group and team identification are more closely related to social well-being than personal well-being, temporary and enduring social connections are predicted to have their greatest impact on social psychological health.

Some researchers have found that out-group members are responded to more extremely than in-group members; others have found the reveres. The pre authors hypothesized that when importance of group membership was low, out-group extremity would be observed. That is, when the target's actions have few or no implications for the perceive's identity, out-group extremity will occur. In-group extremity was expected when perceivers are high in identification with the in-group. The presence of a threat to one's identity was predicted to intensity the in-group extremity effect for highly identified persons only Evaluations of a loyal or disloyal in-group or out-group member were made by highly identified or weakly identified in-group participants under threatening or nonthreatening conditions. The results confirmed the predicted pattern of effects. Implications for sports spectators and other self-selected group members are discussed.