2019
DOI: 10.2478/emj-2019-0036
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Influence of technology on regional brands in Czechia

Abstract: This article aims to examine the effects of new technology on the purchase of regional brands in Czechia and draw conclusions that will help to adapt the brands to customer needs. Regional brands are a speciality of Central Europe, which emerged due to consumer dissatisfaction with low-quality of global retail products. These traditional local handmade products are heavily influenced by new technology and customers requiring them to be purchasable online with a massive online presence. The sample consisted of … Show more

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“…Experts recognize that digitalization is the basis for a leadership position in a competitive market [12,16]. Therefore, over the past period, the legal regulation of the use of digital and automated technologies and tools has changed significantly.…”
Section: Introductionmentioning
confidence: 99%
“…Experts recognize that digitalization is the basis for a leadership position in a competitive market [12,16]. Therefore, over the past period, the legal regulation of the use of digital and automated technologies and tools has changed significantly.…”
Section: Introductionmentioning
confidence: 99%