Influence of television commercials on women's self-confidence and independent judgment.

Jennings-Walstedt, Joyce; Geis, Florence L.; Brown, Virginia

doi:10.1037//0022-3514.38.2.203

Journal of Personality and Social Psychology

1980

DOI: 10.1037//0022-3514.38.2.203

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Influence of television commercials on women's self-confidence and independent judgment.

Joyce Jennings-Walstedt¹,

Florence L. Geis²,

Virginia Brown³

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Media Effects on Women's Body Esteem: Social and Individual Difference Factors

Henderson-King

1997

J Applied Social Pyschol

111

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This study examined individual difference and social factors in moderating the effects of media images on women's body satisfaction. Participants heard a conversation wherein 2 people either were judgmental about a mutual friend's weight gain or discussed their friend's recent move. Participants then viewed slides which were either neutral or depicted “ideal” images of women. Results underscored the importance of individual differences. When exposed to ideal images, thinner women more positively evaluated their sexual attractiveness, while heavier women reported more negative self‐evaluations. Compared to low self‐monitors, high self‐monitors who were exposed to ideal images were more positive about their physical condition. The findings demonstrate that media images do not similarly affect all women's body esteem.

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Media Effects on Women's Body Esteem: Social and Individual Difference Factors

Henderson-King

1997

J Applied Social Pyschol

111

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Gender Role Stereotyping in Radio Advertisements: A Portuguese and Cross-national Analysis

Neto¹,

Santos²

2004

Journal of Radio Studies

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Most previous research into gender role stereotypes in the massThe mass media impact on our daily lives in a variety of ways, often without our conscious awareness. We are bombarded by visual and auditory stimuli from the media throughout the day. We hear music, news, and advertising at our office desks, in elevators, while jogging or driving to and from school or work. Advertisements in buses and subways shout out the newest, best, modern, and most efficient products and services available.Critical theory and cultural studies emphasize the central role of advertising in the formation of our symbolic reality (Kellner, 1995; Schudson, 1993). In Western culture, socioeconomic reality and the symbolic reality presented by

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Influence of television commercials on women's self-confidence and independent judgment.

Cited by 2 publications

References 0 publications

Media Effects on Women's Body Esteem: Social and Individual Difference Factors

Media Effects on Women's Body Esteem: Social and Individual Difference Factors

Gender Role Stereotyping in Radio Advertisements: A Portuguese and Cross-national Analysis

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