The rational design of fluorophores with enhanced absorption/emission properties increasingly relies on theoretical chemistry, as new ab initio methods suited for electronically excited-states reduce the gap between calculated and experimental results. In this framework, Time-Dependent Density Functional Theory (TD-DFT) emerges as an attractive option as it often provides accurate results at a moderate computational cost. Here, we perform a TD-DFT-SOS-CIS(D) study of a panel of 18 borondifluoride β-diketonate complexes that can be classified as: curcuminoids, hemicurcuminoids, their ethynylene analogues, and 2'-hydroxychalcones. First, we reproduce the experimental 0-0 energies with refined models considering the impact of vibrational and solvent effects, the latter through both linear response and twostate specific approaches. We also evaluate the impact of double excitations by using the SOS-CIS(D) scheme to correct the TD-DFT estimates. In addition, we carry out a vibronic simulation for a representative system. Next, we analyze the obtained key structure-property relationships leading to pronounced bathochromic shifts, and finally, based on the obtained results, we propose a panel of related compounds looking for systems with absorption and emission maxima located at longer wavelengths.A-π-D molecules. As a consequence, the lowest-energy absorption and emission bands display a significant intramolecular charge transfer (CT) character 16,21 which allows a fine tuning of the optical properties, depending on the strength of the donor group, e.g., the absorption and emission maxima are redshifted when strong pushing groups are used 22 . In addition, a wide gap between absorption and emission maxima, that is a large Stokes shift, is desired for many practical applications, as it allows to reduce losses arising from selfabsorption 23 . Among the different strategies used to induce both bathochromic shifts and enhanced Stokes shifts, the incorporation of electron donor groups 24-26 and the extension of the π-conjugation path 27-29 have proven to be particularly effective.A key parameter in the theoretical study of all dyes is the 0-0 Energy ( ) that can be defined as the difference between the excited state (ES) and ground state (GS) energies calculate the AFCP values by using an adiabatic TD-DFT protocol, taking into account solvent effects through a refined PCM model, and accounting for double excitations through the SOS-CIS(D) approach. Additionally, we carried out a vibronic analysis within the Franck-Condon approximation, and we use electronic density difference (EDD) maps and charge-an approach well suited for local ES. On the other hand, one can select one of the State-Specific (SS) formalism, that use the one-particle density matrix to correct the gas-phase transition energies, a scheme suited for CT ES. Two SS models are available in Gaussian: the iterative one of Improta and co-workers 53 , simply referred to as "SS" in the following, and the perturbative corrected Linear Response (cLR) 54 method of Mennuc...