Influence of young consumers’ external and internal variables on their e-loyalty to tourism sites

Abstract

Electronic commerce in the tourism sector has experienced rapid growth in recent years. However, due to market competition, consumer demands, the inherent risk of e-commerce and the intangible nature of tourism products, it is important to understand consumers' online purchasing behavior in greater depth in this sector. With this premise, this paper's objective is to study the variables that influence the online purchase intention and the e-loyalty of young people in the context of destination tourism. This two variables that have rarely been studied together. Young people have similar attitudes, beliefs and experiences, they use the Internet, mobile telephony and social media when they want to buy a tourism product, and have great potential to buy and influence. Through a wide sample and using structural equations (PLS), an equitable causal model has been generated that explains the formation of online purchase intention and e-loyalty in tourism through two external variables (site design and eWOM intention) and two internal variables (trust and satisfaction). The results show that the weight of the internal variables is greater than that of the external variables. The proposed causal model is practical to the extent that it can be applied by tourism firms to improve purchase intention and online loyalty.

The Perspective of E-Business Sustainability and Website Accessibility of Online Stores

“…Online customer satisfaction can be an antecedent for future purchase intention and e-loyalty highlighting the experience of contentment [61]. Satisfaction will be related to the needs and expectations that have been crystallized after repeat online purchases materializing itself as a cumulative evaluation of a product or a service bought online [62].…”

“…In addition, website accessibility can be assimilated with the concept of convenience regarding websites' online consumption [61][62][63]. Thus, identifying key drivers for online customer convenience is of great importance.…”

“…Thus, identifying key drivers for online customer convenience is of great importance. Online customer convenience will affect a lot of the customer's satisfaction; different studies show that a service convenience scale is useful to assess the overall customer satisfaction in the online setting [62]. Website accessibility can be properly assessed through attributes like-perception, operability, meaning, and robustness of the website content.…”

“…An important observation concerns the dimensions that online trust can have in a specific online setting: a technical-based dimension consisting in the presentation of websites, website accessibility, ease of use for the technology; a dimension concerning the security of transactions and a dimension based on reputation-competencies, and capacity of real-time interaction, customer service, etc. [62].…”

The Loyalty of Tourism in Synagogues: The Special Case of the Synagogue of Córdoba

“…Studies have shown that loyalty to a visited place is directly related to the satisfaction and opinion of the visitor [64]. Studies which analyze loyalty in tourism have mainly looked into the attitude and intention of the visitor [65]. Academic studies can be grouped into two categories due to how loyalty is examined.…”