Influences of gender and product type on online purchasing

Pascual-Miguel, Félix; Agudo-Peregrina, Ángel F.; Chaparro-Peláez, Julián

doi:10.1016/j.jbusres.2015.01.050

Cited by 162 publications

(118 citation statements)

References 38 publications

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“…Gender was not found to have any significant moderating effect which could be linked to increasing gender equality in the UK, giving support for newer research which has found that the gender gap is closing (Imhof et al 2007;Pascual-Miguel et al 2015). Past research has shown clear differences between genders in terms of socialising and information seeking (e.g.…”

Section: Discussionmentioning

confidence: 86%

“…Even in earlier research, although statistically significant, only small effect sizes were found for gender differences in computer-related attitudes and behaviour (e.g. Whitely Jr. 1997), and newer research has found that the gender gap is closing (Imhof et al 2007;Pascual-Miguel et al 2015;Taylor et al 2011). As Eisend (2010) found that marketers tend to react to genderrelated developments in society and use existing values in a society, confirming or refuting gender differences will help to prevent offending consumers through inappropriate sponsored advertisement strategies.…”

Section: Gendermentioning

confidence: 95%

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Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective

2018

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Organisations are increasingly utilising social media to advertise to, and interact with, consumers. Sponsored advertisements embedded into targeted users' social media feeds appear less invasive than standalone advertisements but, unlike organic postings, incur financial cost. Given that friends' posts attract most attention, this research employs Uses and Gratifications theory to determine salient motivations for users' intentions to share sponsored advertisements, framed in the tourism context. Survey data was collected (n = 487) and analysis revealed altruism, entertainment, socialising, and information seeking to be significant positive drivers of intention to share tourism-related sponsored advertisements on Facebook. Notably, information sharing was found to have a negative effect, while self-expression had no significant effect. In addition, the motivations were not found to significantly differ between males and females. This study contributes to theoretical understanding of users' intentions to share sponsored advertisements within the social media environment and provides practical recommendations to help tourism marketers maximise reach.

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Section: Discussionmentioning

confidence: 86%

Section: Gendermentioning

confidence: 95%

Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective

2018

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“…While risk perception is the manner people of the same gender assess risk in a rational way, and weighing information before making a decision. A number of studies have supported the notion that women have higher risk perception and/or are riskaverse than men (e.g., Byrnes et al, 1999;Hudgens & Fatkins, 1985;Pascual-Miguel, 2015;Van Slyke et al, 2002). While others asserted that women are more trusting than men (Feingold, 1994).…”

Section: Gender Rolementioning

confidence: 99%

eWOM, revisit intention, destination trust and gender

Abubakar

İlkan

Al-Tal

et al. 2017

Journal of Hospitality and Tourism Management

255

168

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This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n=240) suggests the following: (1) that eWOM influences intention to revisit and destination trust; (2) that destination trust influences intention to revisit; (3) that the impact of eWOM on intention to revisit is about 1.3 times higher in men; (4) that the impact of eWOM on destination trust is about 1.2 times higher in men; and (5) the impact of destination trust on the intention to revisit is about 2.3 times higher in women. Implications and future research directions are discussed.

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“…In UTAUT2, price value was defined as consumers' cognitive tradeoff between the perceived benefits of the applications and the monetary cost for using them. In the e-commerce environment, consumers think that no any additional costs should be paid for online shopping [3,4], so the construct price value is dropped, too. Because of the characteristics of the online shopping environment and fresh agricultural products, two constructs (i.e., perceived risk, personal innovativeness) are incorporated into the research model.…”

Section: Model Formulation and Hypothesis Developmentmentioning

confidence: 99%

Study on the Factors of Online Shopping Intention for Fresh Agricultural Products Based on UTAUT2

Liu¹,

Han²,

Tong³

2016

Proceedings of the 2nd Information Technology and Mechatronics Engineering Conference (ITOEC 2016TOEC 2016)

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Abstract. To analyze the factors influencing online shopping intention for fresh agricultural products, this paper constructs a research model based on UTAUT2. Data obtained from questionnaires are processed using structural equation model. The results show that performance expectancy, effort expectancy, hedonic motivation, facilitating conditions have positive impacts on the online shopping intention for fresh agricultural products, gender has a significant influence on the measuring model, while neither experience nor personal innovativeness has influence on the measuring model.

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Influences of gender and product type on online purchasing

Cited by 162 publications

References 38 publications

Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective

Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective

eWOM, revisit intention, destination trust and gender

Study on the Factors of Online Shopping Intention for Fresh Agricultural Products Based on UTAUT2

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