“…The unified theory of acceptance and use of technology (UTAUT) model was an attempt to unify and strengthen theories about technology acceptance (Ajzen & Fishbein, 1988; Davis et al, 1989; Rogers, 2003; Venkatesh & Davis, 2000). The model has been applied and tested with a diverse range of technologies, including online shopping (An, Han, & Tong, 2016), mobile banking services (Gharaibeh, Arshad, & Gharaibeh, 2018), mapping apps (Gupta & Dogra, 2017), NFC mobile payments in hotels (Morosan & DeFranco, 2016), social recommender systems (Oechslein, Fleischmann, & Hess, 2014), desktop‐based computer software (Sharma & Kumar, 2012) and health and fitness apps (Yuan, Ma, Kanthawala, & Peng, 2015). Venkatesh, Morris, Davis, and Davis (2003) incorporated three additional constructs, namely hedonic motivation (HM), PV and habit, extending UTAUT into UTAUT2, also known as the extended unified theory of acceptance and use of technology.…”