E-wallet has become a new payment method in the global trend, replacing cash payment gradually. Malaysia's national bank has set out objectives to move to a cashless society with electronic payment system in its Financial Sector Blueprint 2011-2020. Hence, this research aims to investigate the drivers that affect the behavioural intention of consumers towards the adoption of e-wallets in Malaysia. Performance expectancy, effort expectancy, and social influence are the three factors adopted from the unified theory of acceptance and use of technology model (UTAUT) to demonstrate the intention of consumers on e-wallet adoption. Additionally, perceived security and incentives are integrated into the research model to examine the factors that affect the e-wallet adoption. Four hundred fifty questionnaires were collected and analysed. The results show that all the factors have positive relationship with intention of e-wallet adoption. The research findings contribute to various parties such as the academicians, researchers, service providers, financial institutions, and the government.
Mobile appsGen Y Malaysia Unified theory of acceptance and Use of technology 2 Diffusion of innovation theory Behavioural intention to use Performance expectancy.The purpose of this study is to identify the factors that affect the behavioural intention to use mobile apps by Gen Y in Malaysia. The Unified Theory of Acceptance and the Use of Technology 2 (UTAUT2) and the Diffusion of Innovation Theory (DIT) are combined to examine the drivers that affect the behavioural intention to use mobile apps. The factors include performance expectancy, habit, price value, social influence, complexity and trialability. Data was collected by distributing self-administered survey questionnaires using the quota sampling technique to Gen Y in five States in Malaysia. The results show that all these variables significantly affect the behavioural intention to use mobile apps by Gen Y in Malaysia. The UTAUT2 and the DIT have been proven to be the suitable theories that can be considered by future researchers who wish to conduct research related to technological innovations. This study is useful for apps' designers, as they will be able to design apps to suit users' preferences and expectations by analysing the variables. Contribution/Originality:This study combined UTAUT2 model and Diffusion Innovation Theory to study the behavioural intention and confirmed their suitability. Any future researchers on technological innovation can use this new model. Additionally, this study is useful for apps' designers to design apps to suit users' preferences by understanding the influencing factors. $9.20 to purchase in-apps features, while $7.40 for purchasing mobile apps. Age become one of the factors which the results show that the Gen Y with age around 18-24 and age around 25-34 are willing to spend more on in-apps [3] Gen Y, Millennial Generation or Digital Natives are referring to individuals who were born after 1981, mostly from 1981 to 1999 [4]. They are the first generation who spend their whole lives in the digital environment and
This study aims to determine the impact of corporate governance mechanism on the directors' remuneration disclosure level and firm value. Data were collected from annual reports of 200 selected companies listed in Bursa Malaysia from 2013 to 2019. Pooled OLS, longitudinal data and 2SLS was carried out to accomplish the objective. The results show that board independence significantly impact the directors’ remuneration disclosure level while CEO duality and board size are insignificant on the directors’ remuneration disclosure level. Another finding revealed that directors’ remuneration disclosure level and board size were significant in affecting the firm value. It was also found that directors’ remuneration disclosure does not mediated the relationship between board structure and firm value. This finding deserves the attention of the stakeholders, investors, policymakers, and organizations in modelling a high-level disclosure and governance structure in the corporate environment in enhancing firm value.
Malaysia is currently having an increased competition among higher education institutions. The ambition of this research is to identify the relationship between the marketing mix model (7P) and students' choice of Private Higher Education Institutions (PHEIs) in Malaysia. Primary data have been obtained from students in selected higher education institutions in Malaysia. The target respondents have been selected by using quota sampling method under the non-probability sampling technique. Self-administered questionnaires were distributed to the target respondents from different PHEIs (UniKL, UTAR, TARUC and SEGi University) and 302 useful questionnaires were collected. All questions are measured using a 5-point Likert Scale. The result reveals that the marketing mix (product, place, price, promotion, people, process and physical evidence) has a significant influence on students' choice of PHEI. This research provides a better insight to help PHEIs to understand and develop best services to increase the students' enrolment. This research also demonstrates the importance of the marketing mix (7p) model in higher education institutions' perspective.Contribution/Originality: This study demonstrates the importance of the marketing mix (7p) in higher education institutions' perspective while studying students' choice of higher education institutions.
Despite Malaysia having a young and predominantly techsavvy workforce, consumers are yet to fully embrace the digital culture. In January 2020, the Malaysian government had launched the ETunai Rakyat incentives to prepare for a cashless society in Malaysia. This study aims to explore the ETunai Rakyat incentive and other factors affecting the consumer adoption of ewallets in Malaysia. The factors considered in this research are perceived usefulness, perceived ease of use, perceived security, ETunai Rakyat incentive and social influence. 275 questionnaires were collected from the respondents and analysed. The results show that all the independent variables have a significant relationship with the behavioural intention except for social influence and behavioural intention has a significant relationship with the consumer adoption of ewallets. In addition, except for social influence, BI partially mediates the relationship between all the independent variables and consumer adoption of ewallets. The findings of this study provide insights which would prove useful for the Malaysian government, ewallet developers and future researchers.
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