Influences on the intent to make Internet purchases

Abstract

Using the theory of planned behavior as the theoretical base, data collected through a semi‐annual survey of Web users were used to determine if beliefs about privacy and Internet trustworthiness helped determine attitudes towards the Internet, which were thought to affect intent to make Internet purchases. Intent, in turn, was thought to affect actual purchasing behavior. Taking Internet experience into account, general support for the model was found.

Internal factors predisposing the consumer to be a multichannel shopper

“…Likewise, it is proved a positive and significant relationship between past online experience and the degree to which the consumer uses this channel to shop (multichannel intensity). These results provide strong support to the findings of Yoh et al (2003) and George (2002).…”

“…Furthermore, the literature proves that consumers with frequent access to Internet buy more in online channels than consumers with less frequency of use (Kwak, Fox and Zinkhan, 2002); that past experience with home shopping channels has a positive influence in the adoption of new home shopping channels (Dholakia and Uusitalo, 2002); that the satisfaction with past online purchases experiences is positively related with purchase intention on this channel (Dennis, Jayawardhena, and Papamatthaiou, 2010); and, in short, that previous use of a channel increases the probability of use this channel in the future (Dholakia, Zhao and Dholakia, 2005;Johnson, Bellman, and Lohse, 2003;Thomas and Sullivan, 2005). Accordingly, Damhorst, Sapp and Laczniak (2003), confirm that consumers with more Internet experience have a greater intentions to buy in this channel; and George (2002) confirms his hypothesis that the higher past Internet experience, the higher likelihood of online shopping. Likewise, Aldridge, Forcht and Pierson (1997) affirm that the likelihood of online shopping should increase with an increased use of Internet by consumers.…”

Reflections on an Initial Trust-Building Model

“…Following MCC98, some researchers have distinguished between trusting intentions and trusting beliefs (Boyd, 2003;Nicholson et al, 2001;Pavlou, 2003), and institution-based trust and interpersonal trust (Jackson, 1999;Jarvenpaa and Tiller, 2001). Some either cite or use MCC98 for various trust definitions (George, 2002;Povey, 1999), including the distinction among four trusting beliefscompetence, benevolence, honesty and predictability (Boyd, 2003;Cunningham and MacGregor, 2000;Gallivan and Depledge, 2003;Grazioli and Jarvenpaa, 2003;Pavlou, 2003;Shankar et al, 2002) and the distinction among disposition to trust types -faith in humanity and trusting stance (Gefen et al, 2003b). Pennington et al (2003, p. 199) follow and discuss the MCC98 typology: 'McKnight et al (1998) develop a useful typology of trust .…”

A Prediction Model for Initial Trust Formation in Electronic Commerce

“…There is evidence of a link between positive perceptions about the trustworthiness of the Internet and Internet purchase intentions (George 2002(George , 2004, and between institution-based structural assurance and trust-related Internet behaviors (McKnight and Chervany, 2001). Structural assurance is characterized as "technological Internet safeguards" such as encryption (McKnight and Chervany, 2001, p. 5).…”