Bentonite clay is used all around the world as an additive in drilling fluids. However, impurities present in this material can compromise the compatibility of the clay-fluid system. The present study aimed to analyze the effects of the purification of bentonite samples from new deposits in the state of Paraíba, Brazil, in order to make them usable in water-based drilling fluids. The samples were first purified by centrifugation, and their characteristics were determined using the following techniques: laser granulometry, X-ray diffraction, chemical analysis, cation exchange capacity, thermogravimetric analysis, and differential thermal analysis. After these determinations, the polycationic clay samples were made sodic through the addition of sodium carbonate (Na2CO3) in the proportion of 125 meq/100 g of dry clay. The rheological and filtration properties (apparent viscosity, plastic viscosity, and filtrate volume) were then tested. The results showed that the purification process was efficient for removing accessory minerals such as quartz, iron, and carbonates. With regard to rheological and filtration properties, the results following centrifugation showed that the material can be suitable for use in water-based drilling fluids.