Abstract:RESUMENEn este estudio se presenta una revisión de la literatura de modelos factoriales, donde se integran variables macroeconómicas y contable-financieras en la determinación del rendimiento de las acciones de la Bolsa Mexicana de Valores. Se construye un modelo con técnicas de análisis de datos de panel, encontrando que las variables macroeconómicas son relevantes, no así las contable-financieras.
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