Influencing Factors on Health Information to Improve Public Health Literacy in the Official WeChat Account of Guangzhou CDC

Ma, Xiaowei; Lu, Jianyun; Liu, Weisi

doi:10.3389/fpubh.2021.657082

Cited by 20 publications

(10 citation statements)

References 37 publications

(52 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Social media brings a new dimension to health care with the possibility of potentially improving health outcomes [ 20 ]. As a new channel for health information, social media accounts could be an effective, sustainable, and feasible strategy [ 21 ]. With an ever-growing telecommunications industry, mobile technology is increasingly used for health education and assistance in behavior change around the globe for health care practice [ 22 ].…”

Section: Introductionmentioning

confidence: 99%

Oral-Hygiene-Related Mobile Apps in the French App Stores: Assessment of Functionality and Quality

Carrouel

Bourgeois

Clément

et al. 2022

IJERPH

View full text Add to dashboard Cite

Mobile health apps can contribute to increased quality of individual oral hygiene behaviors. This study provides an overview and an evaluation of quality of oral-hygiene-related mobile apps currently available in Google Play Store and the French Apple App. A shortlist of nine apps was assessed by 10 oral health professionals using the Mobile App Rating Scale. Intraclass correlation was used to evaluate interrater agreement. Best quality scores were obtained by Oral-B (3.4 ± 0.97), Colgate Connect (3.20 ± 0.63), and Preventeeth (3.10 ± 1.1) and worst ones by Mimizaur se brosse les dents (1.80 ± 0.79) and Kolibree (2.30 ± 0.82). The subjective quality scores ranged from 2.62 ± 0.61 (Oral-B) to 1.5 ± 0.61 (MSD). Specificity of the content ranged from 3.46 ± 0.84 (Preventeeth) to 1.78 ± 0.47 (Mimizaur se brosse les dents). Thus, even if oral health professionals positively evaluated the quality of oral-hygiene-related mobile apps, they are less assertive concerning their impact on the user’s knowledge, attitudes, and intentions to change, as well as the likelihood of actual change in the oral hygiene behavior. Further investigations are needed to assess whether information from these apps is consistent with oral hygiene recommendations and to determine the long-term impacts of these apps.

show abstract

Section: Introductionmentioning

confidence: 99%

Oral-Hygiene-Related Mobile Apps in the French App Stores: Assessment of Functionality and Quality

Carrouel

Bourgeois

Clément

et al. 2022

IJERPH

View full text Add to dashboard Cite

show abstract

“…Attractive titles can engage more of the public [ 40 ] and our results also suggest the importance of an exclamation/emphasis title. We reported that titles containing obvious COVID-19-related words had a negative impact on users’ information behavior in terms of re-sharing an article during the COVID-19 outbreak, which was inconsistent with reports from the Guangzhou CDC [ 21 ]. This might be due to most articles during the outbreak being related to the COVID-19 pandemic and COVID-19-related titles not generating public attention.…”

Section: Discussionmentioning

confidence: 62%

“…Researchers have identified factors relating to government agency’ use of social media and public engagement during a public health emergency, but mainly involving Facebook and Twitter (which are frequently used abroad [ 20 ]), specific single accounts [ 21 ], or changes in number and content of articles [ 17 , 22 ]. Additionally, the primary period for data acquisition focused on the early stage of the COVID-19 pandemic [ 16 , 23 ].…”

mentioning

confidence: 99%

Effects of Chinese provincial CDCs WeChat official account article features on user engagement during the COVID-19 pandemic

Yin¹,

Chen²,

Pan³

et al. 2023

J Glob Health

View full text Add to dashboard Cite

Background WeChat has become a potent medium for disseminating public health information, especially during the coronavirus disease 2019 (COVID-19) pandemic. WeChat is important for public health organizations when considering users’ information needs and preferences to further explore factors that affect user engagement. Methods We collected data from WeChat official accounts (WOAs) of the Chinese provincial Center for Disease Control and Prevention (CDC) to identify factors affecting and predicting the behavior of user engagement as measured by the level of reading and re-sharing during different phases of the COVID-19 pandemic between January 1, 2019, and December 31, 2020. We used multiple logistic regression analyses to identify features of articles with higher reading and re-sharing levels from 31 Chinese provincial CDCs. We developed a nomogram to predict the effect on user engagement. Results We collected a total of 26 302 articles. Release position, title type, article content, article type, communication skills, marketing elements, article length, and video length were key determinants of user engagement. Although the feature patterns also varied between different pandemic stages, the article content, release position, and article type were still the most prominent features driving user engagement. Regarding article content, the COVID-19 pandemic report and guidance for public protection were more likely to obtain high-level reading (normalization: odds ratio (OR) = 12.340, 95% confidence interval (CI) = 9.357-16.274) and re-sharing (normalization: OR = 7.254, 95% CI = 5.554-9.473) than other contents throughout the pandemic. When we compared release position with secondary push, users who used main push were more likely to exhibit high-level reading and re-sharing during any period, especially during normalization (OR = 6.169, 95% CI = 5.554-6.851; OR = 4.230, 95% CI = 3.833-4.669). For article type, a combination of text, links and pictures was associated with a higher rate of reading (normalization: OR = 4.262, 95% CI = 3.509-5.176) and re-sharing level (normalization: OR = 4.480, 95% CI = 3.635-5.522) compared to text only. Simultaneously, the prediction model showed good discriminatory power and calibration. Conclusions Discrepancies exist in article features between different pandemic stages. Public health agencies should make full use of official WOAs and consider the information needs and preferences of users in order to better carry out health education and health communication with the public when public health events occur.

show abstract

“…Continuous variables included the number of images in article, the number of words in article, user engagement of followers 7 days after the article was published, previous studies used one or combination of “views”, shares, and “likes” or add to favorites as measurement of user engagement [ 16 – 19 , 20 , 21 ], researches indicated that sharing an article shows users’ interest in a certain health theme [ 22 ]. Liking a post reflects their preference and appreciation [ 19 , 23 ].…”

Section: Methodsmentioning

confidence: 99%

Effects of Wuxi CDC WeChat official account article features on user engagement in health promotion

Yin,

Pan,

2024

BMC Public Health

View full text Add to dashboard Cite

Objective To identify the characteristics of subscribers to assess users’ needs and analyze the features of articles published on Wuxi CDC WeChat official account (WOA) to evaluate the effectiveness of health education dissemination and guide future communication strategies. Methods Collect data from the WeChat official account (WOA) of the Wuxi Center for Disease Control and Prevention (CDC) to identify factors affecting the effectiveness of health education dissemination as measured by shares and 100% reading completion rate between January 1, 2022, and December 31, 2022. Multivariate logistic regression analysis was utilized to identify influencing features of articles associated with health education dissemination. Results By the end of 2022, our account had accumulated 891,170 subscribers, of which, 523,576 were females (58.75%), 349,856 were males (39.3%), mainly located in third-tier cities (82.59%). Age distribution peaked in the 26–35 and 36–45 age groups (43.63% and 30.6%, respectively). A total of 170 articles were included in the analysis. Multivariate logistic regression analysis revealed that articles with a lower word count (OR = 0.999, 95% CI = 0.998 ~ 1), lower picture count (OR = 0.892, 95% CI = 0.828 ~ 0.962), dominated headlines (OR = 2.454, 95% CI = 1.234 ~ 4.879) and thematically focused on Nutrition and food-borne diseases (OR = 5.728, 95% CI = 1.778 ~ 18.458) demonstrated higher engagement, as measured by shares and 100% completion rates. Conclusions Our findings suggest that future content should prioritize conciseness, optimize images, and align with subscriber interests, particularly in nutrition and food hygiene. Additionally, maintaining informative yet engaging content formats remains crucial for maximizing reach and impact.

show abstract

Influencing Factors on Health Information to Improve Public Health Literacy in the Official WeChat Account of Guangzhou CDC

Cited by 20 publications

References 37 publications

Oral-Hygiene-Related Mobile Apps in the French App Stores: Assessment of Functionality and Quality

Oral-Hygiene-Related Mobile Apps in the French App Stores: Assessment of Functionality and Quality

Effects of Chinese provincial CDCs WeChat official account article features on user engagement during the COVID-19 pandemic

Effects of Wuxi CDC WeChat official account article features on user engagement in health promotion

Contact Info

Product

Resources

About