2019
DOI: 10.4236/me.2019.1011142
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Influencing Factors on Tourists’ Purchase Intention for Intangible Cultural Heritage Souvenir: A Case of Wangkui Shadow Souvenir

Abstract: Souvenir purchase has been considered as an important component of tourism, so it is necessary to understand the purchase intention and its antecedents. The research examined the influence of hedonic value, perceived problem, utilitarian value, customer satisfaction, attitude of protection and development on purchase intention. This research conducted an empirical study on one of intangible cultural heritage souvenirs, Wangkui shadow souvenirs. Selection of the sample was done by using purposive sampling with … Show more

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Cited by 7 publications
(4 citation statements)
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“…Perceived value positively impacts attitudes toward intangible cultural heritage protection. Attitudes toward ICH (Intangible Cultural Heritage) preservation have a positive impact on attitudes towards development and development attitude positively impacts purchase intention (Liu et al, 2019). This study draws on Chen and Chen (2010), Chankoson et al (2018) and Kong (2010) to propose the conceptual framework relationship model of this study and presents the following hypotheses.…”
Section: Relationship Between Variablesmentioning
confidence: 99%
“…Perceived value positively impacts attitudes toward intangible cultural heritage protection. Attitudes toward ICH (Intangible Cultural Heritage) preservation have a positive impact on attitudes towards development and development attitude positively impacts purchase intention (Liu et al, 2019). This study draws on Chen and Chen (2010), Chankoson et al (2018) and Kong (2010) to propose the conceptual framework relationship model of this study and presents the following hypotheses.…”
Section: Relationship Between Variablesmentioning
confidence: 99%
“…Finally, the discussion turns to the broader implications of souvenir consumption on cultural identity and heritage preservation. Liu et al [71] conducted an empirical study with Wangkui shadow souvenirs in a study exploring the factors influencing tourists' purchase intentions towards intangible cultural heritage souvenirs. The study examined the effects of hedonic value, perceived problems, utilitarian value, customer satisfaction, and attitudes towards conservation and development on purchase intentions.…”
Section: Theme 5: Consumer Behaviour and Technologymentioning
confidence: 99%
“…Image congruity was widely viewed as a dual construct including self-congruity and functional congruity Pan et al, 2016). Liu et al (2019) explored the relationship between self-congruity and destination loyalty with visit experiences as the moderating role. Maghrifani et al (2022) explored visitors' tourism intentions with the help of the image congruity between destinations and visitors.…”
Section: Image Congruity Theorymentioning
confidence: 99%
“…As the tangible types of the ICH-products, ICH-souvenirs are the material carrier of traditional craftsmanship and the dominant representation of national, traditional, as well as regional culture. Souvenir purchase has long been regarded as a significant part of the tourism industry; thus, clarifying the driving factors and antecedent mechanism of purchase intention becomes imperative (Liu et al , 2019). Past studies extensively used self-congruence and functional congruence in the studies of consumer or tourist behaviors, especially in marketing research.…”
Section: Introductionmentioning
confidence: 99%