Information And Communication Aspects Of The Formation Of Political Consciousness

Abstract

Policy communication is the process of generating, transmitting and exchanging political information, which structures political activity and gives it new meaning. Political communication is a kind of socioinformational field of politics and a tool for the formation of political consciousness. Mass communication contributes to the purposeful formation of public opinion through the introduction into the mass consciousness of evaluations of events and phenomena that are recognized as relevant from the point of view of current actors in political activity. Modern information technologies have a modeling effect on the formation of the political consciousness of young people. Modern youth important that guarantee democracy with temporal states, and control efficiency is achieved by using a variety of communication channels and wide coverage of events. Social networks along with traditional channels of information help a person to form a position and correctly navigate in a complex mosaic of conflicting social processes and make responsible decisions. Agency and media activities are the real manifestation of the freedom of speech, without which all other political rights of the individual is practically non-realizable. Modern information exchange technologies have created the potential for resonating information and political events. This feature puts forward the need for self-identification of individuals and enhances integration, or vice versa, disintegration processes in society. 182smartphones and wearable devices, the rapid dissemination of information in the mobile social networking environment is very important. Using them creates new patterns of interaction and conditions of involvement in social processes (Park, Ryu, & Yang, 2019).Recently, the importance of information flows has increased for the following reasons (Melyukhin, 1999):1. The growing need for information, so that information becomes a mass product.2. Information becomes an economic category.3. State laws determine information resource policies.4. Uneven access to information resources leads to social inequality. 5. Dramatically improved technological capabilities of receiving, storing, transmitting and perceiving amounts of information. The starting point for the analysis of functional and political value characteristics and communication processes can be known «communication algorithm» according to which the communication is considered as an act of unfolding structure as the answer to questions. The formula of communication analysis: «who? -reports that? -how, on what channel? -to whom? -for what purpose?with what effect? » (Voroshilov, 2005).Using this algorithm, the authors carried out an analytical review of the Internet sites of TV channels included in the first and second multiplexes ("First", "Russia 1", "NTV", "TVC") and also periodicals, which in the print version retain their popularity among the population ("Kommersant", "Moskovsky Komsomolets", "Arguments and Facts", "Komsomolskaya Pravda").Modern models of political interaction in ad...