We examine data-processing of Markov chains through the lens of information geometry. We first establish a theory of congruent Markov morphisms within the framework of stochastic matrices. Specifically, we introduce and justify the concept of a linear right inverse (congruent embedding) for lumping, a well-known operation used in Markov chains to extract coarse information. Furthermore, we inspect information projections onto geodesically convex sets of stochastic matrices, and show that under some conditions, projecting (m-projection) onto doubly convex submanifolds can be regarded as a form of data-processing. Finally, we show that the family of lumpable stochastic matrices can be meaningfully endowed with the structure of a foliated manifold and motivate our construction in the context of embedded models and inference.