Information privacy concerns, antecedents and privacy measure use in social networking sites: Evidence from Malaysia

ASEAN users' privacy concerns and security in using online social networks

“…It is also reported that Asian users are not as concerned as European users about their online privacy, and that Asian users are willing to share their personal information for rewards in form of free services or better targeted online advertisements (Huan, 2012). Nevertheless, users will be more likely to utilise privacy measures in order to protect the information they share on OSNs as a case in Malaysia (Mohamed and Ahmad, 2012).…”

“…Privacy concerns are related to an individual's awareness of the site or service provider's practices and handling of their personal data and the risks of sharing information about themselves (Hugl, 2011;Smith et al, 1996). Several studies provide insights into privacy concerns towards the use of OSN (Chin et al, 2012;Dwyer et al, 2007;Krishnamurthy and Wills, 2008;Malhotra et al, 2004;Mohamed and Ahmad, 2012;Stutzman, 2006;Tan et al, 2012), but the findings are inconsistent because privacy is usually examined as a multidimensional variable and does not address the unique characteristics of OSN usage (Krasnova et al, 2009). In the Krasnova et al (2009) group's study, two focus groups were conducted to explore internet users' privacy concerns in attempt to provide more validated 'privacy concern' measurements in the OSN context.…”

“…Boyd (2007) examined the way teenagers build their social network profiles and the findings showed that teenagers in the study fabricated their personal information such as name, age, and location or limited who could see the content of their personal social sites as a response to privacy concern against their parents. In another research surveying Malaysian students by Mohamed and Ahmad (2012), it was shown that the more participants were concerned with their data privacy, the more likely they would employ measures to protect their information.…”

The Impact of Privacy Concerns and Perceived Vulnerability to Risks on Users Privacy Protection Behaviors on SNS: A Structural Equation Model

“…Studies [9,10]found that Saudi women have higher levels of privacy concerns as compared to Saudi men. Regardless of gender differences for privacy behavior, gender does not predict worries about the ways third parties use personal information [11]. According to [11] users are aware of privacy protecting measures to protect themselves from threats and the users who are concerned about their information privacy are more likely to apply these privacy protecting measures.…”

Measuring the impact of security, trust and privacy in information sharing: A study on social networking sites

“…4,5 The issue of information privacy has been captivating, with 25 per cent of Americans considering themselves victims because their information privacy has been compromised. 6 Programmes like Beacon, part of Facebook's advertisement system that sent data from external websites to Facebook, have triggered user protests over privacy issues. In addition, there are many other policies, for example advertisements, used by social networking sites where the privacy and trust of the user may be violated.…”