Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews

Kusumasondjaja, Sony

doi:10.14414/jebav.v18i2.451

Cited by 12 publications

(8 citation statements)

References 57 publications

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“…This is due to the lack of physical/environmental cues, preventing many of the users’ characteristics to manifest themselves in an online/Internet environment (Saleem and Ellahi, 2017). Similarity of interest in an online/Internet environment is evidenced by the proliferation of online communities based on shared and common interest (Steffes and Burgee, 2009), while in the UGC context, given that the online reviews originate from travelers who have already experienced the product or destination in question, the reader of the information is more likely to consider these viewpoints to be more similar to theirs than those of service providers (see Ayeh et al, 2013a; Herrero et al, 2015; Kusumasondjaja, 2015). Homophily or similarities between the UGC author and reader in terms of gender, age, language, and interest (among other factors) could further influence the credibility and likelihood of acceptance of the information (Ayeh et al, 2013b).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Consumer usage of online travel reviews: Expanding the unified theory of acceptance and use of technology 2 model

Assaker

Hallak

El-Haddad

2019

Journal of Vacation Marketing

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The present study examines a comprehensive model of travelers’ use of online travel reviews as a form of user-generated content (UGC) through an expanded unified theory of acceptance and use of technology 2 (UTAUT2) framework. The UTAUT2, which includes Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions, Hedonic Motivation (HM), Price-Saving Orientation, and Habit, within this study incorporates two new variables: Trustworthiness and Homophily. We empirically examine the expanded model on a sample of 200 residents in the United Kingdom. The partial least squares–structural equation modeling analysis revealed that Homophily, PR, and Price-Saving Orientation are the strongest predictors of individual usage intentions’ of UGC. Moreover, the dimension of Habit, operationalized as a subjective measure of impulsive and automatic use of UGC, was found to be the strongest predictor of travelers’ actual UGC usage. This study enhances our understanding of the explanatory variables driving the usage of online reviews (e.g. contrary to prevalent knowledge from previous works, Trustworthiness in the present study was nonsignificant), thus providing far-reaching theoretical and practical recommendations for tourism researchers and practitioners.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Consumer usage of online travel reviews: Expanding the unified theory of acceptance and use of technology 2 model

Assaker

Hallak

El-Haddad

2019

Journal of Vacation Marketing

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“…First, we contribute to the literature on marketing management by reviewing the relevant literature on factors influencing consumers’ purchase intention in Shanghai, China. In the international business literature, research on the risk propensity of consumers is scarce ( Massad and Reardon, 1996 ; Sharma et al, 2009 ; Kusumasondjaja, 2015 ). With an increasing number of technology-based enterprises dedicated to innovative product design and consumers becoming more selective about products, the demand for innovative products is growing rapidly ( Hajli et al, 2017 ).…”

Section: Discussionmentioning

confidence: 99%

What Influences Consumers’ Intention to Purchase Innovative Products: Evidence From China

Guo

et al. 2022

Front. Psychol.

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Drawing on the theory of planned behavior, we investigate the legitimacy of platform governance and whether consumers with greater ranges of risk propensity are more likely to purchase innovative products. This study develops a moderated mediation model involving risk propensity, cognitive legitimacy, purchase intention and perceived benefit. To examine our hypotheses, we conducted a survey of 315 consumers from Shanghai, China. The results reveal that risk propensity is positively related to consumers’ purchase intentions, in which cognitive legitimacy plays a mediating role. Furthermore, the interaction suggests that perceived benefit moderates the relationship between risk propensity and cognitive legitimacy.

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“…Measures for trust consisted of four items adapted from Fogel and Nehmad (2009). Homophily was measured through the four items proposed by Kusumasondjaja (2015), while the 7-item Crisis Support Scale by Elklit et al (2001) was used for detecting social support in SNs. Loneliness was measured using the UCLA Loneliness Scale (ULS-8) (Wu & Yao, 2008).…”

Section: Methodsmentioning

confidence: 99%

“…The interests of my contacts on social networks are similar to mine On social networks, I find ideas similar to mine I share similar tastes with my contacts on social networks I found similarity in likes/dislikes with my contacts on social networks 0.89 Kusumasondjaja (2015) Trust Social networks are trustworthy I can count on the fact that social networks protect my privacy I can count on the fact that social networks protect customers' personal information from unauthorized use Social networks can be relied on to keep their promises 0.91 Adapted by Fogel and Nehmad (2009) Social support…”

Section: 84mentioning

confidence: 97%

The Role of Social Networks During the COVID-19 Lockdown: Real-Life Social Distancing Vs Virtual Interactions

Vergura¹,

Luceri²,

Zerbini³

2021

IJBM

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Online social networks have become one of the most widely used sources of information in the world and also an important part of our daily life. A huge boost to their spreading came with the outbreak of the COVID-19 pandemic. As social distancing and lockdown orders due to COVID-19 health emergency grew more pervasive, individuals began to spend more time online and to use social networks (SNs) to keep up to date regarding the spread of pandemic and also to maintain communication with friends and family and reduce isolation. Given these evidences, the present study aims to investigate the social supporting role of SNs during the pandemic emergency. Specifically, it intends to analyze (a) the use of SNs as a means of interaction in the face of the social containment imposed by the COVID-19 spreading, and (b) the factors (homophily, trust, loneliness, and emotional instability) that affect such use. An online survey with a sample of 194 Italian people was conducted. Structural equation modelling was used to estimate the model proposed. Results revealed that sense of belonging to SNs had a strong impact on search for social support and is, in turn, positively influenced by trust in SNs and homophily. Emotional instability also increased the search for social support. The study contributes both theoretically and empirically to the understanding of the role of SNs in influencing individual behavior. As the use of SNs continues to spread around the world, understanding why consumers rely in SNs and what gratifications they receive from them is undoubtedly of interest for both academics and practitioners.

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Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews

Abstract: A B S T R A C T

Cited by 12 publications

References 57 publications

Consumer usage of online travel reviews: Expanding the unified theory of acceptance and use of technology 2 model

Consumer usage of online travel reviews: Expanding the unified theory of acceptance and use of technology 2 model

What Influences Consumers’ Intention to Purchase Innovative Products: Evidence From China

The Role of Social Networks During the COVID-19 Lockdown: Real-Life Social Distancing Vs Virtual Interactions

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