“…In terms of information sources used in the hotel booking context, the importance of search engines, friends and family, supplier sites, OTAs, and review sites are comparable to results from other researchers (Fesenmaier et al, 2011;Google & Ipsos MediaCT, 2012;Gursoy & Umbreit, 2004;Jacobsen & Munar, 2012;Jun et al, 2010;Luo, Feng, & Cai, 2004;McCarthy, Stock, & Verma, 2010). It is noteworthy that friends and family remain a major influence and this traditional information source is still a key part of the booking decision.…”