Information services and omnichannel retailing strategy choices of e-commerce platforms with supplier competition

Hu, Fengying; Zhou, Zhenglong

doi:10.1007/s10660-022-09557-5

Cited by 11 publications

(8 citation statements)

References 45 publications

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“…Scholars’ research on agricultural total factor productivity mostly focuses on regional difference analysis [ 25 , 26 ], spatial distribution [ 27 , 28 ], and the impact of different factors on agricultural productivity. Such as carbon trading [ 29 , 30 ], digital inclusive amount [ 31 ], environmental regulation [ 32 ], technological progress [ 33 ] etc. Many scholars have tested the influencing factors of high-quality agricultural development from different perspectives, for example, business environment [ 23 ], factor allocation [ 34 ], Ecological efficiency [ 24 ], market-oriented reform [ 35 ], agricultural digitalization [ 36 , 37 ], technological progress [ 33 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Can E-commerce development policies promote the high-quality development of agriculture?—A quasi-natural experiment based on a China’s E-commerce demonstration city

Zhong,

Guo,

Wang

et al. 2024

PLoS ONE

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As a new business model, E-commerce brings new changes to the global economy and society. So, can E-commerce development policies promote high-quality agricultural development? This article regards the pilot construction of national e-commerce demonstration cities as a quasi-natural experiment for the development of e-commerce. Based on the E-commerce pilot and economic and social development data of national prefecture-level cities from 2004 to 2018, the agricultural total factor productivity calculated by the Fare-Primont index method is used as the characterization of the quality of urban agricultural development, and an empirical model is constructed under the progressive Differences-in-Differences framework. This paper empirically tests the overall impact of E-commerce development on the high-quality development of agriculture and its sources, analyzes the heterogeneity and dynamics of the impact, and investigates the possible impact mechanism. The result shows that from the overall impact and its sources, the development of E-commerce in cities has a positive impact on the high-quality development of agriculture, and the impact is mainly due to its role in promoting technological innovation and economies of scale. From the perspective of heterogeneity, the larger the population size of a city, the more significant the level of e-conomic development or Internet development. From the perspective of the dynamic impact, the positive impact of e-commerce development becomes more significant over time. With the passage of time, the impact of E-commerce on high-quality agricultural development policies shows a trend of first increasing and then decreasing. Overall, this study provides empirical evidence for the rationality and effectiveness of policies and measures related to E-commerce to promote the high-quality development of agriculture.

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Section: Literature Reviewmentioning

confidence: 99%

Can E-commerce development policies promote the high-quality development of agriculture?—A quasi-natural experiment based on a China’s E-commerce demonstration city

Zhong,

Guo,

Wang

et al. 2024

PLoS ONE

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“…Q. Compare the showrooming effect of information-sensitive consumers versus information-insensitive consumers (Hu and Zhou, 2022).…”

Section: Contextmentioning

confidence: 99%

“…If yes, what may be the underlying psychological and behavioural underpinnings?Q. Compare the showrooming effect of information-sensitive consumers versus information-insensitive consumers (Hu and Zhou, 2022). …”

Section: Future Research Directionsmentioning

confidence: 99%

Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework

Sharma

Dutta

Priya³

2023

IJRDM

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PurposeThis article undertakes a literature review on showrooming, offering an exhaustive overview of research publications and future research objectives that will contribute to extending the understanding of the phenomenon.Design/methodology/approachThe showrooming literature has been collected from journals indexed by SCOPUS and ranked by ABDC. This was later analysed with the SPAR-4-SLR framework and the TCCM methodology (theories, contexts, characteristics, and methodologies) proposed by Paul et al. (2021) and Paul and Rosado-Serrano (2019).FindingsThe insights of this review include bibliometrics of showrooming research and the number of explored showrooming theories, methodologies, and contexts from which the phenomenon has been studied. It also highlights the various aspects that might be considered while building an optimal approach.Research limitations/implicationsArticles published in SCOPUS-indexed and ABDC-ranked journals between 2012 and August 2022 were considered. Some articles published in conference proceedings and journals, not fulfilling the aforementioned criteria, might have been missed.Practical implicationsSPAR-4-SLR and TCCM methodologies would aid the researchers in further exploration of this phenomenon and suggest options for enhancing customer experience (CX) eventually leading to customer retention. Retail channel managers will find this knowledge handy in “encouraging loyal showrooming” and ensuring business sustainability.Originality/valueThis study uses the novel SPAR-4-SLR framework to structure the review, while TCCM methodology sheds light on the showrooming from the perspective of various theories, contexts, characteristics, and methodologies. The scope for further research identified through the above-mentioned framework and methodology would be of high value to the researchers and practitioners alike.

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“…Yan et al [89] show that in a duopolistic competition, the question faced by platforms is not whether to collect information or not but whether to use the information or not. In terms of service information provided by the platform to its customers, the competition between sellers determines optimal service levels [37]. Casadesus-Masanell and Hervas-Drane [15] discuss a competition based on information disclosure.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Mu and Zhang [57] discuss the marketing capability of different sellers on a platform competing with each other to attract customers. Hu and Zhou [37] study an e-commerce platform's information service and omnichannel retailing strategy in the presence of seller competition. It is observed that pricing has been an essential component of economic analysis while other marketing mix variables like promotion have not received adequate attention.…”

Section: Introductionmentioning

confidence: 99%

More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms

Bardhan

Ashraf

2022

Electron Commer Res

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Two-sided platforms enable and supplement transactions between buyers and sellers. We consider a decision problem facing two such platform firms competing in a market. Each firm needs to divide its budget of a planning period between promotion towards attracting new sellers and new buyers. We propose a generalized Nash equilibrium problem (GNEP) model to find optimal allocations. The GNEP approach provides an eloquent framework for analysis and theory development. An intuitive result from the interpretation of optimality conditions is that a firm’s focus should be higher towards the group whose presence is less on the platform. This focus can shift depending on competitors’ ability to dissuade new customers. Interestingly, the model recommends that a firm should focus on getting new sellers when its customer-focused promotion adversely impacts competitors’ customer acquisition. Predatory promotion strategy adversely affects both. More useful implications can be drawn from the equilibrium analysis. We have assumed that a limited number of sellers are available in the market, whereas no restrictions are imposed on new customer acquisitions. This situation is typical during the entry phase of a two-sided platform.

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Information services and omnichannel retailing strategy choices of e-commerce platforms with supplier competition

Cited by 11 publications

References 45 publications

Can E-commerce development policies promote the high-quality development of agriculture?—A quasi-natural experiment based on a China’s E-commerce demonstration city

Can E-commerce development policies promote the high-quality development of agriculture?—A quasi-natural experiment based on a China’s E-commerce demonstration city

Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework

More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms

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