(Fleischmann, 2008a(Fleischmann, , 2008b(Fleischmann, , 2010
The background to Creative ExchangeThe traditional university-based creative arts curriculum often has not sufficiently responded to, nor reflected, contemporary workplace realities. This was significantly the case at the authors' University's school. However, recent sweeping changes have seen a complete restructure of the School of Creative Arts with a reinvention of the curriculum. Integral to these changes have been the interrogation and evolution of new possibilities that aim to position future students not only at the centre of new media arts practice, but as versatile and adaptable professionals prepared to seek strategic alliances, within and external to, the creative arts.Creative arts professionals within a range of creative industries-including advertising, animation, video and film production, performing arts, and entertainment-have long structured their workplace relationships around a variety of team-based models. In advertising, for example, at the