“…A digital culture, typically a developmental culture, should be adopted (Kokt, 2019;Zavyalova et al, 2022). Ulrich et al (2017) urged HRM practitioners to be paradox navigators, strategic partners and credible activists, who have digital and data fluency to operate within a digital world of work (Dhanpat et al, 2020;Joseph et al, 2021;Schultz, 2021) and be able to conduct thorough research within the digital HRM technology market to enable them to adopt worthwhile digital HRM practices and digital HRM solutions with quality vendors of digital HRM technology (Andersson et al, 2016;Bersin, 2021;Colbert et al, 2016;Mazurchenko & Maršíková, 2019). In addition, this will assist HRM practitioners to adopt digital HRM practices that align with the culture and organisational structure aspirations of the organisation (Muhammad, 2018).…”