Information Technology for Travel Agency

Abstract

The purposes of this research are to describe, analyze, and determine the online marketing strategy of domestic travel agent at Bandung Tour Expert. In this case, the authors focused on SWOT analysis to find out the right marketing strategy for the tour packaging. In this research, the data was collected using the observation method, meanwhile the data analysis method used were descriptive qualitative and SWOT analysis. Internet users number are increasing, especially adults with high mobility. For them who often travel outside the city, internet is crucial because it connects them with the travel agent. Nowadays, the convenient use of Internet technology is used to market products and services offered by travel agents, so that it provides many benefits for business travel agents with minimum marketing costs. The results of this study were the use of internet and online marketing had impacts on the increasing profits of the travel agents. The conclusion of this research is Bandung Tour Expert as a company need to improve their variant of tour package to make tourist more interest to visit the company website.

In-store technologies to improve customer experience and interaction: an exploratory investigation in Italian travel agencies

“…The relationship between TAs and ICTs has been approached from various points of view. By focusing on the use of the internet and Web-based technologies, some studies highlight its potentiality for tourist package commercialisation (Soegoto and Nugroho, 2021;Henama and Apleni, 2020;Abou-Shouk et al, 2016;Park and Oh, 2012); others focus on the role of the internet to provide information and engage customers (Albattat, 2020;Abou-Shouk et al, 2013a;Suarez Alvarez et al, 2007). The agencies' websites (Sengel et al, 2021) are particularly important as they are key to improving their relationship with the customer, increasing the customer's satisfaction and intention to buy back again (Kim and In, 2013).…”

“…The relationship between TAs and ICTs has been approached from various points of view. By focusing on the use of the internet and Web-based technologies, some studies highlight its potentiality for tourist package commercialisation (Soegoto and Nugroho, 2021; Henama and Apleni, 2020; Abou-Shouk et al. , 2016; Park and Oh, 2012); others focus on the role of the internet to provide information and engage customers (Albattat, 2020; Abou-Shouk et al.…”