Informational Inputs as Influences on Efficient Consumer Decision‐Making

Sproles, George B.; Geistfeld, Loren V.; Badenhop, Suzanne B.

doi:10.1111/j.1745-6606.1978.tb00635.x

Cited by 54 publications

(45 citation statements)

References 5 publications

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“…• Lack of information leads to low customer awareness of both ethical issues and available products. This is in line with Sproles et al (1978) who argued that efficient decisions making requires consumers to be fully informed, however, Boulstridge and Carrigan (2000) found that most consumers lack information to distinguish whether a company has or has not behaved ethically. This appears an even greater problem in luxury purchases due to their irregularity of purchase and therefore the information salience.…”

Section: Discussionsupporting

confidence: 50%

Do Consumers Care About Ethical-Luxury?

2011

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This article explores the extent to which consumers consider ethics in luxury goods consumption. In particular, it explores whether there is a significant difference between consumers' propensity to consider ethics in luxury versus commodity purchase and whether consumers are ready to purchase ethical-luxury. Prior research in ethical consumption focuses on low value, commoditized product categories such as food, cosmetics and high street apparel. It is debatable if consumers follow similar ethical consumption patterns in luxury purchases. Findings indicate that consumers' propensity to consider ethics is significantly lower in luxury purchases when compared to commoditized purchases and explores some of the potential reasons for this reduced propensity to identify or act upon ethical issues in luxury consumption.

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Section: Discussionsupporting

confidence: 50%

Do Consumers Care About Ethical-Luxury?

2011

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“…Adequate decision-making requires a full understanding of the related conditions and circumstances (Sproles & Badenhop, 1978). Media is a crucial information source for consumers and although there are individuals that have some background knowledge about ethical products, confusion-as well as cynicism-is still predominant when thinking about ethical alternatives (Carrigan & Attalla, 2001).…”

Section: Environmental Knowledgementioning

confidence: 99%

Ethical consumer behaviour in Germany: The attitude‐behaviour gap in the green apparel industry

Wiederhold

Martinez

2018

Int J Consumer Studies

257

169

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In today's society, the trend of ethical consumerism is undeniable. Yet, even though consumers are ethically concerned, they rarely transform their intentions into a green purchasing behaviour—and this phenomenon is also evident in the sustainable fashion industry. This study aims to understand the prevailing attitude‐behaviour gap and explores the barriers that constrain consumers in purchasing green apparel. A total of 13 in‐depth interviews were conducted and analysed to the principles of grounded theory. The analysis reveals that the following barriers impede consumption of sustainable fashion: price, availability, knowledge, transparency, image, inertia and consumption habits. The impact of each dimension on consumers' purchase decisions might be of interest to apparel manufacturers and retailers who should implement strategies to encourage eco‐conscious apparel acquisition and focus on diminishing these barriers. Accordingly, three major recommendations are made: (a) to concentrate on specific product attributes; (b) to adopt an efficient digital communication strategy; and (c) to make a greater effort on making green apparel attainable. This study contributes to the overall understanding of consumer behaviour in the ethical fashion industry and examines in‐depth the purchasing criteria for sustainable fashion for consumers.

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“…Consumers possess different information-processing abilities that influence their product choices. Sproles, Geistfeld, and Badenhop (1978) examined how much information consumers need in order to make efficient purchase decisions. Results showed that the more information provided, the more efficient the purchasing decisions.…”

Section: Motivational Variablesmentioning

confidence: 99%

Apparel catalog patronage: Demographic, lifestyle and motivational factors

Jasper

Lan

1992

Psychology and Marketing

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This study was designed to profile catalog shoppers of apparel and to examine their frequency of shopping. Specifically, it focused on the relative importance of consumers' lifestyle, demographic, and motivational factors in catalog shopping patronage. Data from 680 respondents were analyzed. The data indicated a relationship between consumers who shop for apparel from catalogs and some of the variables included in the study. A multiple regression model indicated that when several variables were considered, the frequent catalog shoppers tended to be older and better educated than infrequent catalog shoppers. They were also more likely to engage in inactive pursuits rather than sports activities and were more likely to perceive convenience as an important factor in their decisions to shop from catalogs than were infrequent catalog shoppers.

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Informational Inputs as Influences on Efficient Consumer Decision‐Making

Cited by 54 publications

References 5 publications

Do Consumers Care About Ethical-Luxury?

Do Consumers Care About Ethical-Luxury?

Ethical consumer behaviour in Germany: The attitude‐behaviour gap in the green apparel industry

Apparel catalog patronage: Demographic, lifestyle and motivational factors

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