“…These deep questions are begging for serious engagement. Especially in our educational practice, it is also essential that we consider how critical pedagogies, such as the ideas proposed by Paulo Freire (see Management Learning's forthcoming special issue celebrating his oeuvre) (Jamil et al, 2023;Shoukry and Fatien, 2023;Zulfiqar and Prasad, 2021), can be deployed to sustain a meaningful relationship with students and keep them at the centre of the education process. Universities must remain places that, above all, develop human potential and critical thinking, fostering dialogue among individuals, who -in identifying new questions and finding answers -are supported but not replaced by generative AI.…”