“…In particular, we argue that the board retention increases the predecessor’s salience to influence the decision‐making processes regarding product innovation. Given that prior research on family firm innovation (e.g., Chrisman et al, ; Kraiczy et al, ) and succession (e.g., Daspit, Holt, Chrisman, and Long, ; Kotlar, De Massis, Frattini, and Kammerlander, ) has shown that predecessors tend to preserve the status quo (Mitchell et al, ) and thus generally show less willingness to innovate compared to their successors (Cruz and Nordqvist, ; Hauck and Prügl, ; Salvato, ), we argue that predecessors who remain on the board of the firm have increased salience to negatively influence product innovation postsuccession in family firms. Furthermore, we examine two contingency factors which affect the predecessor’s salience and thus her/his influence on product innovation.…”