2018
DOI: 10.1007/978-3-319-99590-8_9
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Innovation and Collaboration in the DNA of a Cultural Industry: Craft Beer in Baja California

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Cited by 4 publications
(1 citation statement)
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“…One of the most visible attempts has been the effort to brand the region as ‘Cali Baja’ (merging of the names of the US California and the Mexican Baja California), through a federally funded initiative launched in 2008 and aiming at supporting the development of a competitive bi-national mega-region. Local business organizations, for example in the food and beverage sector, have used the brand to market their products and claimed that it has supported entrepreneurial and business opportunities in the CBR and intensified cross-border knowledge flows (Cabrera-Flores et al, 2019; Nunez and Musteen, 2020). They also argue that the brand has facilitated economic integration in the CBR by helping companies to attract foreign investment in order to enlarge production and enhance product development (Castillo-Villar, 2020; Mendoza and Dupeyron, 2020).…”
Section: Case Study Analysismentioning
confidence: 99%
“…One of the most visible attempts has been the effort to brand the region as ‘Cali Baja’ (merging of the names of the US California and the Mexican Baja California), through a federally funded initiative launched in 2008 and aiming at supporting the development of a competitive bi-national mega-region. Local business organizations, for example in the food and beverage sector, have used the brand to market their products and claimed that it has supported entrepreneurial and business opportunities in the CBR and intensified cross-border knowledge flows (Cabrera-Flores et al, 2019; Nunez and Musteen, 2020). They also argue that the brand has facilitated economic integration in the CBR by helping companies to attract foreign investment in order to enlarge production and enhance product development (Castillo-Villar, 2020; Mendoza and Dupeyron, 2020).…”
Section: Case Study Analysismentioning
confidence: 99%