2019
DOI: 10.1108/jima-08-2018-0143
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Innovation in the takaful industry: a strategy to expand the takaful market in Indonesia

Abstract: Purpose This study aims to identify and describe possible innovations available to the takaful industry in Indonesia by considering demographic characteristics and geographical conditions. Indonesia has a predominantly Muslim population, and thus, presents good potential for the takaful market. Design/methodology/approach This study uses a qualitative, descriptive, literature-based method to discuss innovation strategies in the takaful industry. This method is appropriate for reviewing particular conditions … Show more

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Cited by 17 publications
(13 citation statements)
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“…Fourth, life insurance should increase compensation rate. Finally, the Islamic insurance companies can use market, product, and process innovations as the strategies appropriate to expand the market (Nugraheni & Muhammad, 2020).…”
Section: Resultsmentioning
confidence: 99%
“…Fourth, life insurance should increase compensation rate. Finally, the Islamic insurance companies can use market, product, and process innovations as the strategies appropriate to expand the market (Nugraheni & Muhammad, 2020).…”
Section: Resultsmentioning
confidence: 99%
“…Low utilization of technology could cause this situation as an innovative product and family takaful company services. However, the company is expected to respond to all environmental changes and adapt to technological advances that become part of today's industrial business competition (Nugraheni and Muhammad, 2019). A survey conducted by CIBAFI (2018) shows that information technology (IT) to achieve cost efficiency and productivity ranks highest in the Global Takaful Industry Top Concerns with a score of 4.09.…”
Section: Productivity Analysis Of Family Takafulmentioning
confidence: 99%
“…They provide suitable needs to the Muslim and non-muslim consumers at once. Therefore, product innovation is important to appeal the community to buy Islamic insurance product; then it will expand the Islamic insurance market (Nugraheni & Muhammad, 2020). Islamic insurance operators need to develop a suitable product for various types of customers.…”
Section: Issues In Islamic Insurance Productmentioning
confidence: 99%