: Innovation failures when properly understood will support to improve the understanding of innovation success, which will help management improve their strategies. The objective of the research presented in this paper is to explore the efficiency in the organizing of innovative IT projects in the Sri Lankan context.Grounded Theory was used as the central methodology for this qualitative research study, where data was collected through open-ended questions based interviewing of corporate informants. An analytical tool, MAXQDA, which is a software that supports the analysis of qualitative data was used to electronically store, document and structure all interview transcripts.This research has found that the ordering of aspects of innovation management that influence the organisation of IT projects to be Reward Structure, Recruitment, Training and Development, Gamification, and Employee Empowerment; where Reward Structure had the highest code frequency per document and number of documents per code. For different innovation management methods, the ordering of the factors which influence the organisation of IT projects was further elaborated upon in this research. In the observation of 11 target organisations, it was found that there were no two identical innovation management implementations and each organisation provided a different experience. Data sources for the interviews were limited because the preliminary review of opportunities to study innovation management in the Sri Lankan context revealed that only a selected set of organisations would be relevant to the research. This research has important uses as only a small fraction of the existing literature attempted to establish any relationships between the variables Trend and Project Organisation. In order to introduce or improve innovation management in an organisation, the budget, needs of the organisation, how to introduce the implementation and investment evaluations need to be considered. Resumo: Falhas na inovação, quando entendidas adequadamente, podem contribuir numa melhor compreensão das causas do sucesso da inovação, o que ajudará a gestão a melhorar suas estratégias. O objetivo da pesquisa deste trabalho é explorar a eficiência na organização de projetos inovadores de TI no contexto de Sri Lanka. A Teoria Fundamentada foi utilizada como a metodologia central para esta pesquisa qualitativa, onde os dados foram coletados por meio de perguntas abertas com entrevistas de informantes corporativos. Foi utilizada a ferramenta analítica MAXQDA, que é um software que serve para análise de dados qualitativos, e que permite armazenar, documentar e estruturar eletronicamente todas as transcrições de entrevistas. A pesquisa constatou uma ordem de prioridades dos aspectos da gestão da inovação que influenciam a organização dos projetos de TI: Estrutura de Recompensa, Recrutamento, Treinamento e Desenvolvimento, Gamificação e Empoderamento dos Funcionários; de fato a Estrutura de Recompensa tinha a maior frequência de código por documento e número de d...