Innovations in Online Advertising Management of Ukrainian Business Entities

Телетов, Александр Сергеевич

doi:10.30534/ijatcse/2020/4091.22020

Cited by 5 publications

(4 citation statements)

References 6 publications

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“…The importance of developing an effective communication policy is confirmed in the works of many scientists (Makerska et al, 2021;Teletov et al, 2020;Minchenko et al, 2020;Pimonenko et al, 2017;Khomenko and Saher, 2021).…”

Section: Figure 1 Forecast Of the Dynamics Of The Global Nanotechnolo...mentioning

confidence: 97%

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Promotion of Innovative Microchip in the Market of Medical Services: Marketing Aspects

Didenko

Syhyda

Markauskaitė

2022

HEM

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In current conditions, people can quickly move between regions, countries, and continents. This freedom of movement makes it easier to share knowledge and strengthen potential. However, the period of the COVID-19 pandemic showed that diseases move too. It becomes more challenging to detect and control conditions in time. Accordingly, there is a need to develop a concept of an innovative product. This innovative product must facilitate the timely detection, treatment, or prevention of diseases caused by pathogenic components, poisons, or toxins that may endanger human life and health during travel. The article aims to develop an innovation in the field of medicine and describe the marketing aspects of its promotion. The study showed that innovation is becoming an essential part of medicine. Artificial intelligence technologies and nanosized (microscopically tiny) materials and objects develop rapidly in the medical sphere. Following specific trends in treatment, we have formed the concept of an innovative product. The essence of the idea is as follows: a microchip «InBlood» can detect specific pathogens and toxins and create opportunities for timely medical care. At the initial stage, it was proposed to produce two versions of the innovative product: 1) «InBlood Tourist» the primary target audience of which are people who travel; 2) «InBlood Life» the target audience of which are people who have health problems and monitor the state of their performance or people for whom disease prevention is important. The analysis of indirect competitors helped to determine the price of innovative microchips. A system of discounts has also been developed. In addition, it is advisable to use a multi-channel distribution system to sell innovative microchips. It means using direct sales through online stores and sales departments of the manufacturer and sales through intermediaries. Thus, the principal intermediaries in the sale of chips «InBlood Tourist» will be travel agencies and «InBlood Life» – medical centers. For the innovative microchip promotion on the market, we proposed the following plan of communication activities: (1) participation in international electronics exhibitions; (2) collaborations with techno-bloggers on Youtube, Instagram, Tiktok; (3) personal presentation of goods to future partner companies (medical centers, travel companies, etc.); (4) launch of review articles on technological and tourist resources and stories in the media; (5) mailing to consumers, launching contextual advertising, and targeting search networks; (6) placement of outdoor advertising in the form of billboards and interactive screens. Moreover, a brand with a complete visual identity will be formed. Thus, the practical significance of the article consists in the strategy formation for innovative microchip presentation and dissemination among consumers in the field of medicine.

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Section: Figure 1 Forecast Of the Dynamics Of The Global Nanotechnolo...mentioning

confidence: 97%

“…For example, in 2021, a group of scientists reported that a microelectrode array (a penny-sized implant) had been inserted into a blind man's visual cortex, allowing him to recognize several letters and shapes (Watts, 2021).…”

Section: Figure 1 Forecast Of the Dynamics Of The Global Nanotechnolo...mentioning

confidence: 99%

Promotion of Innovative Microchip in the Market of Medical Services: Marketing Aspects

Didenko

Syhyda

Markauskaitė

2022

HEM

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“…Introduction of innovative technologies into the educational process (Vorontsova et al, 2018) and changing of paradigm and requirements for skills and knowledge of graduates and employees, the transition to the concept of «lifelong learning» analyzed by (Tutar et al, 2019). Teletov et al (2020) defined the role of innovative marketing tools in promoting industrial products. Syhyda et al (2020) identified the relationship between innovation and Industry 4.0 as a basis for developing the Internet of Things and information transformation.…”

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confidence: 99%

Renewable Energy and Energy Innovations: Examining Relationships Using Markov Switching Regression Model

Kolosok

Saher

Kovalenko

et al. 2022

MMI

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Accelerating the development of new energy infrastructure in the EU based on renewable energy sources is necessary for the targeted reduction of greenhouse gas emissions and increase in energy production from renewable sources. This article reviews current renewable energy development issues and research on energy innovations within the European energy policy. The effectiveness of energy generation from renewable resources and adaptation of energy innovations may be limited to the challenges of ensuring the flexibility of the pan-European energy system, as the development of energy storage systems and technologies to respond to demand is much slower than the development of renewable energy. Therefore, the study's primary purpose was to explain by mathematical modelling the determinism of variation in electricity production in the EU27 due to predictors of net electricity generation from certain types of renewable resources for 2017-2020. To identify the effects of the deployment of renewable energy in the EU27, a regression model of Markov switching for three regimes was chosen, consisting of selected predictors of clean energy generation from renewable sources (hydro, geothermal, wind, and solar). The statsmodels v0.13.2 toolkit in Python 3.10.5 was used to conduct this study. The variation between total electricity production and net electricity generation in the EU27 is not constant and depends on the mode of electricity production. That is, there is an asymmetry in the relationship between these parameters. The results also show that when the electricity generation rate in the EU27 is moderate, the net wind energy generation rate is not significant. Furthermore, the negative link between clean solar energy generation and electricity production in the EU is significant for all three regimes.

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“…The systematization of scientific studies showed that many publications addressed the tools of digital marketing, their types, features of the application in various fields of economic activity, etc., including the importance of the site for enterprise development (Bozhkova et al, 2018;Davidaviciene et al, 2019;Illiashenko and Ivanova, 2015;Melnik et al, 2016;Mozgova, 2017;Oklander et al, 2020;Oklander and Oklander, 2017;Prudnikov and Nazarenko, 2021;Rosokhata, 2020;Teletov et al, 2020). The pharmaceutical companies' activities, the peculiarities of their actions, limitations, and opportunities that exist in the market were investigated by Mykhailiuk (2017); Chernousova and Mishchenko (2018); Shabelnyk (2016); Vitiuk and Trachenko (2018); Khazzaka (2019).…”

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confidence: 99%

Web management as a marketing management determinant: case for pharmaceutical enterprises

Лазоренко¹,

Saher

Jasnikowski³

2021

HEM

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Nowadays, the online business is fast-growing since it is convenient, more profitable, and less energy-consuming. The changing consumers’ needs force companies and organizations to adjust and modernize their marketing strategies. The authors emphasized that Internet advertising channels would overcome the traditional ones. Therefore, it is relevant to consider the latest trends in e-commerce to provide effective advertising campaigns. This study aims to conduct the competitive analysis of Ukrainian veterinary enterprises’ websites as one of the key marketing management determinants. The study object are the most prominent Ukrainian veterinary enterprises. The methodological basis for this paper includes trend, bibliometric, and comparative content analysis. The trend analysis results showed a constant interest in web management worldwide. In turn, there are significant fluctuations over the previous five years in Ukraine. The findings indicated that search requests for «pharmaceutics» worldwide are gradually increasing, while there is not enough statistic data in Ukraine. The bibliometric analysis for Scopus publications addressed the marketing management in the pharmaceutical were visualized by 4 clusters. The first cluster covers marketing, management, and risk issues; the second – pharmaceutical industry, the third – economy; and the fourth – quality control. The findings showed that veterinary medicine was mostly associated with drug efficacy, management, investment, management, risk, organization and management, patents, and quality control. This issue has been most actively studied by scientists from the United States, Britain, Germany, India, and Italy. This study provided the comparative analysis of veterinary enterprises web sites based on the main indicators as follows: usability, site structure, site indexation, number of external pages, overall traffic, behavioral factors (bounce rate, pages per visit, time on site), traffic sources (direct, referrals, SEO, SMM, e-mail, and display advertising), and adaptability to the mobile versions. The obtained results showed that all Ukrainian biological vaccines manufacturers for animals were represented on the Internet. In turn, as of September 2020, Biotestlab most effectively used the Internet to promote products. In second place is the Sumy Biological Factory, and then – Kherson Biological Factory.

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Innovations in Online Advertising Management of Ukrainian Business Entities

Cited by 5 publications

References 6 publications

Promotion of Innovative Microchip in the Market of Medical Services: Marketing Aspects

Promotion of Innovative Microchip in the Market of Medical Services: Marketing Aspects

Renewable Energy and Energy Innovations: Examining Relationships Using Markov Switching Regression Model

Web management as a marketing management determinant: case for pharmaceutical enterprises

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