“…Idea competitions are mainly vehicles for innovation, but companies also pursue indirect or long‐term objectives including a supportive innovation culture (Schepers, Schnell, & Vroom, ), building skills and capabilities (Sergeeva, ), knowledge management (Erickson et al, ), involving and motivating employees (Ekvall, ; Gamlin et al, ; Rohrbeck & Schwarz, ) and strengthening image‐related objectives (Erickson et al, ; Townsend, ). Submitted ideas and implemented ideas measure the success of idea competitions (Zhu, Djurjagina, & Leker, ) along with the percentage of participating employees and estimated savings (Lasrado, ; van Dijk & van den Ende, )—meaning focus is on short‐term and direct objectives. Strategic emphasis refers to the formalization of employee involvement as a strategic innovation resource.…”