“…Significant strengthening of the influence of cultural diplomacy, as a determining factor in the modification of international relations, in shaping the image of the tourism industry of the country outside its borders, ensures interaction in all areas of tourism business and promotes the development of national interests on the world stage, adapts the geoeconomic space and activates the development processes of the economy of any state. The study of the theory and methodology of globalization, as well as the development of international cooperation in the market of tourist services, is devoted to the scientific developments of such scientists as: Farsari (2012), Gee and Fayos-Solá (1997), Kalinina (2006), Kokkranikal et al (2011), Kozmenko (2015), Liubytseva (2002), Marti et al (2007), McCabe et al (2012, Prem (2000), Pompl and Lavery (1993), Trusova et al (2020aTrusova et al ( , 2020b, who strengthened methodological provisions in the context of awareness of global competition for tourist products and identified international economic processes that transformed the structure of the provision of tourist services with added value, based on the principles of sustainable growth of the tourism sector of the national economy. The study of geopolitics as a science and its impact on the development of the tourism industry, as part of the security of international cooperation between countries, was carried out by such scientists as Bondarenko (2022), Mirela (2016, Smal (2007), Tkachuk (2019), Vegesh et al (2017Vegesh et al ( , 2020.…”