Innovative price-setting approaches to high-value products: A pricing method for agribusiness farmers

Naruetharadhol, Phaninee; Ketkaew, Chavis; Srisathan, Wutthiya Aekthanate

doi:10.1016/j.heliyon.2022.e10726

Cited by 6 publications

(3 citation statements)

References 85 publications

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“…The study's conclusions are consistent with previous research on consumer trends, supply chain effectiveness, quality control procedures, and agricultural competitiveness. The in-depth interviews with 30 stakeholders in the Thai durian industry confirm earlier studies that stress the importance of elements like quality, post-harvest handling, and distribution efficiency in boosting agricultural competitiveness [14], [18]. The problems described in previous research as affecting the competitiveness of agricultural products [13], [6] match the difficulties mentioned in the interviews, such as losses caused by post-harvest handling, market access limits, and regulation limitations.…”

Section: Discussionsupporting

confidence: 75%

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The Guidelines for Developing Competitiveness of Thai Agricultural Products: A Case Study of Durian Production in 14 Southern Provinces, Thailand

Narodom Jaemjarus

2024

jes

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This study explores ways to make Thai durian production more competitive, concentrating on sustainable practices and difficulties experienced by durian growers. Multiple techniques were used. A thorough grasp of the market dynamics was gathered through in-depth interviews with 30 industry stakeholders, including durian producers, exporters, distributors, government officials, and industry professionals. 200 responders from 14 southern regions of Thailand, where durian production is crucial because of traditional farming practices and a favourable climate. Examining quality control practises, distribution effectiveness and sustainable farming methods revealed areas that might be improved to increase industry competitiveness. The study also revealed difficulties, including losses from post-harvest handling, barriers to entry into the market, regulatory limits, and inconsistent quality. The study also examined consumer preferences for sustainable products and their willingness to pay more. The findings reveal a sustainably produced durian goods market since they show an increasing consumer trend towards eco-friendly alternatives. Future recommendations call for incorporating technology into the supply chain, doing in-depth customer preference research, conducting a comparative analysis, and conducting long-term evaluations of sustainable practices. Policymakers, businesspeople, and researchers working to improve the competitiveness and sustainability of the Thai durian industry will find this study helpful.

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Section: Discussionsupporting

confidence: 75%

“…Quality, pricing, branding, innovation, and sustainability are all elements that drive competitiveness. The power of a product to match customer wants while being economically viable is critical to its competitiveness [14].…”

Section: A Agricultural Product Competitivenessmentioning

confidence: 99%

The Guidelines for Developing Competitiveness of Thai Agricultural Products: A Case Study of Durian Production in 14 Southern Provinces, Thailand

Narodom Jaemjarus

2024

jes

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“…In the agribusiness sector, losses will usually be in the form of damage to cultivation products due to disasters and damage to irrigation infrastructure. Other losses are loss of business opportunities due to changing market tastes and demands, environmental pollution (soil and irrigation water), and disasters (Naruetharadhol, Ketkaew, & Srisathan, 2022;Preciados, Cagasan & Gravoso, 2022). The implication in national development is that an agribusiness concept does not only focus on the need for intensification, extensification, and infrastructure support but efforts to build social information related to iconic commodity information and viral marketing.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors Shaping the Capability of Agribusiness Production in the Volcano Disaster Prone Zone

Hermawan

Sartono²,

Hindrawati³

2022

ISSUES

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Agroindustry regions with the potential for volcano disasters are strategic to be developed. The long-term post-eruption impact of volcanic ash benefits agricultural crops in the surrounding area. However, in the short term, it will impact crop damage and damage to infrastructure that disrupts production activities and marketing of agricultural products. This paper aims to find out the factors in creating the capabilities of agribusiness actors in the prone zone to the Merapi volcano disaster. These factors are attributes of the production capability construct relevant to a fast recovery process scheme that encourages the availability of production continuity areas as part of disaster management. This paper discusses the factors that form the capability of agriculture production in Magelang regency adjacent to an active volcano, Mount Merapi, with a multivariate approach using factor analysis in the agribusiness zone. The sample of this research is 100 respondents of farmers and agribusiness owners. The sampling technique used was cluster random sampling, by taking sample data from 21 districts in Magelang Regency. The discussion in this paper determines that four factors shape agricultural capability in disaster-prone zones: support for production modernization, knowledge management, communication convergence, and change management. These four components will contribute in the context of scientific disaster management to productivity in the agroindustry area.

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Exploring the dynamic nexus of factors shaping crop production

Bambi,

Pea-Assounga

2025

Renewable and Sustainable Energy Reviews

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Innovative price-setting approaches to high-value products: A pricing method for agribusiness farmers

Cited by 6 publications

References 85 publications

The Guidelines for Developing Competitiveness of Thai Agricultural Products: A Case Study of Durian Production in 14 Southern Provinces, Thailand

The Guidelines for Developing Competitiveness of Thai Agricultural Products: A Case Study of Durian Production in 14 Southern Provinces, Thailand

Factors Shaping the Capability of Agribusiness Production in the Volcano Disaster Prone Zone

Exploring the dynamic nexus of factors shaping crop production

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