With the European Green Deal, the EU aims to implement new growth models that are climate neutral. Industry and ecosystems in the EU are undergoing a rapid green and digital transition. Cooperation between industry, public authorities, social partners, and stakeholders is envisaged in European policies,along the transition path of each ecosystem. In the tourism ecosystem, eco-entrepreneurship plays a crucial role in promoting responsible travel and ensuring the preservation of local ecosystems and cultures. One of the key strategies for eco-entrepreneurs in the travel industry is to constantly innovate and look for new ways to reduce travel's environmental footprint. To achieve the set goals, the EU focuses on the implementation of policies that promote the conservation of natural resources, the preservation of cultural heritage and support for local communities, activities also important for the development of tourism. The aim of the present study is to present the potential of European eco-policies and indicators for measuring the effect of their implementation to achieve the priorities set in European policies and their impact on the tourism ecosystem.