In the conditions of digitization and ecological transformation of industry and society, studying the opportunities to apply technological innovations and their impact on the tourism sector has become a research topic. The directions of tourism business innovations are explored and the role of technological innovations in adapting the tourism sector to the processes of transformation and digitalization of society is outlined by conducting a systematic analysis. The aim of this study is to identify the different approaches to tourism product innovation, clarify the scope of technological innovation and to present the possibilities of their application in the tourism sector. As a result of the study the scope of technological innovations in the tourism sector is outlined and guidelines for their application are proposed in order to diversify the tourist product and optimize tourism business activities.

COVID-19 put the world and tourism in a situation that had not been predicted even by the most pessimistic forecasts of either theoreticians, or the people directly involved in tourism development. Hence the need of theoretical research of the issue and of didactic and methodological knowledge to disseminate the findings of such research into practice. The impact which crises have on tourism development is the subject of research for a number of Bulgarian and foreign authors. Currently, however, there seems to be no large-scale scientific or practical research into the impact which the COVID-19 crisis has had on Bulgarian tourism or the behaviour of Bulgarian tourists, so as to give specific recommendations how to deal more quickly with the negative effects from COVID-19 on the tourism business or on tourists. The research paper is upto-date as it is studies the impact of the COVID-19 crisis on Bulgarian tourism and gives major recommendations how to deal with the negative effects of COVID-19 faster to both businesses and tourists.

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In order to achieve long-term national priorities - competitiveness and sustainable growth, tourism businesses need to realize the economic relevance of quality management. The study of this problem and its application in tourism practice is particularly relevant given current state and industry initiatives, regulatory and voluntary quality assurance tools. As the quality of the tourist product is a collection of many elements, including the development of modern and developed infrastructure at local and state level; professional training of staff employed in the sector; ensuring security of residence; ensuring a clean environment; the provision of safe services, etc., the main objective of the present study is to research and elucidation the possibilities for quality assurance in Bulgarian tourism enterprises. To achieve this, it is necessary to carry out a theoretical analysis and practical study of the tools used to ensure the quality of the tourist business. As a result of the research, the main normative and voluntary instruments for quality assurance and control in the tourist business are examined, the attitude of the tourism business and the consumers towards the voluntary certification of Quality Management Systems and offered effective measures proposed to promote the initiative of the Bulgarian business to quality assurance of the services offered.