The Western Balkan countries have set themselves the goal to join the European Union as soon as possible. Accordingly, they must adjust the key components of their development policies to the Europe 2020 strategy, focusing on key priorities such as smart, sustainable and inclusive growth.This paper explores the relationship among knowledge economy readiness, innovativeness, and competitiveness of six Western Balkan countries (Albania, Bosnia and Herzegovina, Macedonia, Serbia, Croatia, and Montenegro) and the group of six selected neighboring EU countries (Austria, Bulgaria, Greece, Hungary, Romania, and Slovenia