“…Owner-specific motives have a significant impact on the continuation of the small family hotels H2. The specific entrepreneurial knowledge of the owner, acquired through additional education, significantly influences the non-financial performance of small family hotelsMethodologyFor purposes of this research, a structured questionnaire was composed, based on questionnaires from other authors who proved validity of the respective constructs/statements amended with own constructs(Bezzina, 2010;Fisher and Koch, 2008;Hatak et al, 2016;Kallmüenzer and Peters, 2014;Lumpkin and Dess, 2001;Miljković Krečar, 2008;Wiklund and Shepherd, 2003;Zellweger et al, 2012). The constructs/statements in the questionnaire make variables in the research model.…”