Inovasi Dan Pengembangan Umkm Emping Melinjo Pada Masa Pandemi Covid-19 Dengan Optimalisasi Media Pemasaran Dan Alat Produksi

Saefullah, Encep; Putra, Arta Rusidarma; Tabroni, Tabroni

doi:10.46576/rjpkm.v2i2.1111

Cited by 7 publications

(6 citation statements)

References 4 publications

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“…The use of digital technology today in the context of product marketing is very much needed. This is aimed at optimizing promotions that lead to an increase in consumer purchasing power (Rifai & Meiliana, 2020;Saefullah et al, 2021). From the ongoing activities, the following results were obtained.…”

Section: Resultsmentioning

confidence: 99%

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Purwaningrum¹,

Purbasari²,

Rini³

2022

ABDIDOS

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Kampoeng Remitan is an MSME in Mayong Lor Village, Jepara Regency which is engaged in pottery such as piggy banks, jugs, remittance children's toys, roof tiles, and others. The business that has been carried out by craftsmen in MSMEs has not been known for generations. Whereas the resulting product is one of the superior products of the local area. Lack of management in the field of marketing and promotion is one part of the cause. Whereas in the current era, digitalbased marketing management and product promotion are very popular with many traders. Many MSME actors use the internet through social media or websites as a business field with good turnover prospects. Thus, the purpose of this training activity is the need for MSMEs in Kampoeng Remitan, Mayong Lor Village, and Jepara Regency to adapt to technological developments in terms of online or digital-based marketing and promotion. The existence of this activity is useful as an increase in the knowledge capacity, ability, and competence of craftsmen in terms of using the internet as a digital marketing, promotion, and sales medium.

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Section: Resultsmentioning

confidence: 99%

Untitled

Purwaningrum¹,

Purbasari²,

Rini³

2022

ABDIDOS

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“…Dengan demikian, dapat diambil kesimpulan bahwa UMKM memainkan peran penting dalam meningkatkan kekuatan ekonomi Indonesia (Saefullah, 2021). Kegiatan pengabdian ini bertujuan memberikan edukasi kepada pelaku UMKM dalam bentuk penyuluhan dalam rangka pemberdayaan UMKM dengan penggunaan media digital dalam aktivitas pemasaran dan penjualannya serta penggunaan Teknologi Tepat Guna (TTG) dalam proses produksinya.…”

Section: Pendahuluanunclassified

Pemberdayaan Umkm Di Desa Mekarsari Kecamatan Carenang Kabupaten Serang

Saefullah,

Imanun,

Maulana

et al. 2023

COMMUSER EMPO ENGA

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SMEs in Mekarsari Village are Crackers SMEs. The problems that occur are related to marketing activities that are still conventional and production that still uses traditional tools so that they have an impact on sales volume and product quality. This service activity aims to provide education to MSMEs in the form of counseling in the context of empowering MSMEs by using digital media and using Appropriate Technology (TTG) to maximize the production process. As a result of implementing this activity, MSMEs in their marketing have used digital media, have business legality, innovations in the form of product packaging and the use of machines in their production

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“…Government policies should be made more friendly to the growth and development of MSMEs in the future. MSME support through innovation and business empowerment initiatives, according to Idah & Pinilih in Encep Saefullah et al (2021), must pay attention to social and cultural issues in each location, given that Micro, Small, and Medium Enterprises in general grow directly from the community. In addition to fostering mutually beneficial commercial collaborations between large and small businesses and enhancing the quality of human resources in terms of management, the government must expand its role in empowering MSMEs.…”

Section: The Following Is the Definition Of Msmes Based On Law Number...mentioning

confidence: 99%

Assistance of Banana Chips Msmes During the Covid-19 Pandemic Using Online Marketing and Business Licenses

et al. 2021

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The COVID-19 pandemic is still ongoing, the outbreak of this virus does not only hit the health sector and public services, even worse, it has the potential to paralyze various sectors of human life, including the micro, small and medium enterprise (MSME) sector. This phenomenon is also very impactful and felt by MSME actors in Kamurang Village, Cikande District, Serang Regency whose type of business is very dependent on the turnover of money from the sale of merchandise. Partners in this service program are Banana Chips SMEs..This community partnership program aims to provide knowledge in terms of MSME management, innovations related to optimizing online product marketing media in order to maximize marketing or sales, and the process of applying for business licenses in order to obtain a Business Identification Number (ID Number). Micro Small Business Permit (NIB) (IUMK). This is based on issues with administration and usage of online media in terms of marketing identified by MSMEs themselves, as well as the lack of a government-issued company license. As a result of this activity, MSME actors' knowledge and understanding of MSME management increased, as did their use of social media (Instagram and Facebook) and chat apps (Whatsaap) as online marketing tools, as well as their ability to obtain a Business Identification Number (NIB) or Micro Small Business License. (IUMK) and product developments, such as flavor and packaging variations, are becoming more diverse. By using a positive approach in the form of a participatory, reflective and innovative approach, banana chips SMEs are expected to be able to compete with other types of businesses.

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Inovasi Dan Pengembangan Umkm Emping Melinjo Pada Masa Pandemi Covid-19 Dengan Optimalisasi Media Pemasaran Dan Alat Produksi

Cited by 7 publications

References 4 publications

Untitled

Untitled

Pemberdayaan Umkm Di Desa Mekarsari Kecamatan Carenang Kabupaten Serang

Assistance of Banana Chips Msmes During the Covid-19 Pandemic Using Online Marketing and Business Licenses

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