<p>This research aims to add to the repertoire on the knowledge of perceived risk effect on the intention to use online meeting applications during the COVID-19 pandemic. Data were obtained from 186 respondents using the questionnaire instrument, which had been tested, for validity and reliability. The obtained data were analyzed using the Structural Equation Model. Based on the data testing, it was found that all hypotheses in this research were accepted. Therefore, the intention to use online meeting applications was most affected by perceived ease of use comparing to perceived risk. The results showed that developingcompanies increased perceived ease of use, hence the technology is easily accepted by consumers. </p>

Purpose This study aims to identify factors that can improve customer service performance by verifying the relationships between these factors, such as customer orientation, firm-specific resource integration, transactive memory system and service innovation capability. In other words, this study identifies the determinants of customer service performance from the perspective of the resource advantage theory of competition. Design/methodology/approach This research was conducted through an online survey of hotel managers and supervisors in Indonesia, which produced 327 questionnaires that could be processed with a response rate of 70.6%. Structural equation modelling was used to analyse the data and test the hypotheses with the help of AMOS 23. Findings This study confirms that firm-specific resource integration can improve customer service performance, with the antecedents of the former being customer orientation and a transactive memory system. Research limitations/implications This research was conducted with a sample of three-, four- and five-star hotels, which have different conditions. In future research, it would be interesting to compare how such hotels over a larger geographical area behave in improving customer service performance using the investigated variables. Originality/value This research provides additional insight into the resource advantage theory of competition, namely, that integrated enterprise-specific resources are good antecedents for innovation and customer service performance.

Kampoeng Remitan is an MSME in Mayong Lor Village, Jepara Regency which is engaged in pottery such as piggy banks, jugs, remittance children's toys, roof tiles, and others. The business that has been carried out by craftsmen in MSMEs has not been known for generations. Whereas the resulting product is one of the superior products of the local area. Lack of management in the field of marketing and promotion is one part of the cause. Whereas in the current era, digitalbased marketing management and product promotion are very popular with many traders. Many MSME actors use the internet through social media or websites as a business field with good turnover prospects. Thus, the purpose of this training activity is the need for MSMEs in Kampoeng Remitan, Mayong Lor Village, and Jepara Regency to adapt to technological developments in terms of online or digital-based marketing and promotion. The existence of this activity is useful as an increase in the knowledge capacity, ability, and competence of craftsmen in terms of using the internet as a digital marketing, promotion, and sales medium.

Background: Green entrepreneur dibutuhkan untuk menjawab tantangan bisnis yang baru di abad 21. Adanya konsep green economy menuntut adanya lebih banyak wirausahawan yang membangun bisnis secara lebih berwawasan lingkungan. Metode: Pengabdian dilakukan dengan cara penyuluhan serta simulasi. Hasil: Hasil dari pengabdian ini adalah siswa dapat mempelajari karakteristik dari green entrepreneur, meningkatkan kreativitas dengan cara memproduksi barang menggunakan barang bekas, serta mempraktekkan menghitung biaya produksi dan harga pokok. Kesimpulan: sikap kreatif siswa terasah melalui simulasi pengolahan bahan bekas menjadi sesuatu yang bernilai ekonomis. Melalui simulasi tersebut siswa juga belajar cara menghitung biaya produksi dan harga pokok penjualan.

Promosi dapat dilakukan dengan berbagai cara, diantaranya yaitu melalui periklanan. Perusahaan harus benar- benar dapat mengalokasikan anggaran promosi dan membaginya dengan tepat untuk berbagai alat promosi. Salah satunya adalah mengalokasikan anggaran untuk periklanan. Terdapat beberapa pilihan media yang dapat digunakan untuk beriklan, salah satunya adalah media televisi. Salah satu tujuan perusahaan melakukan kegiatan periklanan adalah untuk meningkatkan top of mind merek produknya. Dalam penelitian ini dibahas beberapa faktor yang dapat mempengaruhi top of mind merek shampo Pantene, yaitu frekuensi penayangan iklan, daya tarik pesan iklan dan waktu penayangan iklan. Tujuan dari penelitian ini adalah untuk menganalisis faktor-faktor yang mempengaruhi top of mind merek shampo Pantene melalui media televisi oleh PT Unilever Tbk. Setelah dilakukan telaah pustaka, penyusunan hipotesis, pengumpulan data melalui penyebaran terhadap 77 (tujuh puluh tujuh) orang responden dengan teknik random sampling, kemudian dilakukan analisis terhadap data yang diperoleh dengan menggunakan regresi linier berganda, maka hasil penelitiannya adalah ketiga variabel yang diujikan, yaitu frekuensi penayangan iklan, daya tarik pesan, dan waktu penayangan iklan berpengaruh positif terhadap variabel dependennya yaitu top of mind merek shampo sunsilk.Kata Kunci: top of mind, brand awareness, pesan iklan, frekuensi iklan, media televisi