Peningkatan Top of Mind Melalui Frekuensi Penayangan, Daya Tarik Pesan Dan Waktu Penayangan Iklan

Rini, Gilang Puspita

doi:10.30595/medek.v18i2.3054

Cited by 4 publications

(2 citation statements)

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“…Penelitian terdahulu menyebutkan secara serempak atau simultan ekuitas merek, harga dan promosi berpengaruh signifikan terhadap keputusan pembelian produk kopi kenangan di Kota Bogor [11]. Pernyataan tersebut senada dengan hasil penelitian terdahulu bahwa variabel ekuitas merek terdapat pengaruh yang positif yang dapat menimbulkan pengaruh terhadap keputusan pembelian [12]. Hasil penelitian lain menjelaskan terjadi pengaruh positif dan signifikan antara kesadaran merek dengan keputusan pembelian secara statistik [13] .…”

Section: Pendahuluanunclassified

Analisis Ekuitas Merek Terhadap Pembelian Kosmetik Body Lotion Scarlett

Oktiani

Lestari²,

Afriliani³

2023

ekobistek

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Currently buying cosmetic products is no longer just to fulfill desires, but because cosmetic hand & body lotion is an important need that woman cannot even separate in carrying out their daily activities. In Indonesia, there are various brands and types of hand and body lotion cosmetics sold in the market. This causes high competition between the cosmetic industry with one another. High competition between the cosmetic industry makes cosmetic manufactures compete in creating cosmetics that have advantages and are practical in their use. As proof, during a pandemic, it requires people to spend more time at home, so the trend of caring for skin health and beauty is increasing. This study aims to analyze brand equity on the purchase of scarlett body lotion cosmetics. The research approach used in this research is quantitative research. The research design used in this study is associative research, this is because these variables are expected to have a relationship between one another. This research will be conducted around the City of Jakarta, where scarlett’s Hand and Body Lotion products are distributed. The population in this study were consumers who had used hand and body scarlett lotion, 100 respondents were selected. In this study we used a statistical test, namley a descriptive statistical test. From the result of the analysis of brand awarness, brand association and perceived quality, it can be conclued that the respondents gava a very good assesment of Scarlett’s body lotion.

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Section: Pendahuluanunclassified

Analisis Ekuitas Merek Terhadap Pembelian Kosmetik Body Lotion Scarlett

Oktiani

Lestari²,

Afriliani³

2023

ekobistek

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“…Materi yang sama juga disampaikan pada video edukasi dan modul. Pengulangan materi dengan metode yang berbeda-beda tersebut ditujukan untuk membuat kader semakin paham sehingga menjadi top of mind bagi kader ketika berbicara tentang tuberculosis dan komunikasi efektif antar personal (Rini, 2018).…”

Section: Gambar 2 Dokumentasi Webinarunclassified

Pelatihan Kader Tuberkulosis di Wilayah Kerja Puskesmas Bluto sebagai Upaya Penurunan Kasus

Sensusiati

Rosyid

Puspitasari

2023

PJPM

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Indonesia is the 3rd ranked country with the highest number of TB cases in the world, namely 845,000 cases in 2020. In the same year, the number of suspected TB in East Java was 42,922 cases and Sumenep Regency was in the 11th position with the most TB with 1,924 cases. Therefore, community service activities aim to carry out training for TB cadres at the Bluto Health Center as an effort to reduce TB cases. Community service activities are carried out from April to July 2022. Activities begin with planning, obtaining permits, coordination meetings, training preparations, conducting webinars, conducting face-to-face training, pre-test and post-test evaluations. Activities went well. The impact of implementing training activities was in the form of 93% of cadres experiencing an increase in knowledge and the other 7% experiencing a decrease in knowledge. These good results can be used as a basis for local health workers to continue activities to increase the knowledge and skills of cadres using the lecture method; question and answer; health promotion media in the form of videos; and direct practice. Cadres can also use the same method to educate the target community regarding TB, how to prevent and treat it.

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Marketing and Advertising Strategy in Achieving the Top of Mind (Samsung Brand Case Study)

Putri

Eriyanto

2020

J.Kom.Profetik

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Technological progress and competition between companies in the globalization era is increasing. New media plays an increasingly important role in advertising and marketing. In addition, the companies’ survival depends on the presence of audiences/consumers. Therefore, determining how to utilize this new media/technology and determining how effective and efficient digital advertising and marketing strategies so that advertising has an appeal to the audience and the products offered are acceptable to the audience and right on target, and in accordance with the specified target is important and interesting to study. To obtain a framework of important concepts and the best strategy of effective marketing and advertising, the author utilizes the literature review method with qualitative approach. In doing advertising and marketing, it is important to pay attention to the objectives, audience, and distribution / media of advertising and marketing. The use of various media such as social media, online advertising, digital signage, and also endorsers are also important factors in advertising and marketing success. Advertising and marketing strategies help to better understand consumers and see how best to engage and empower the audience / consumers to get what they want. Here technology has created a new environment, where power has shifted from advertisers to consumers. This research produced a variety of important strategies and the best media which can succeed advertising and marketing, attract audiences, obtain the AIDA (Attention Interest Desire Action) effect of the audience and finally reach the Top of Mind.

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Peningkatan Top of Mind Melalui Frekuensi Penayangan, Daya Tarik Pesan Dan Waktu Penayangan Iklan

Cited by 4 publications

References 0 publications

Analisis Ekuitas Merek Terhadap Pembelian Kosmetik Body Lotion Scarlett

Analisis Ekuitas Merek Terhadap Pembelian Kosmetik Body Lotion Scarlett

Pelatihan Kader Tuberkulosis di Wilayah Kerja Puskesmas Bluto sebagai Upaya Penurunan Kasus

Marketing and Advertising Strategy in Achieving the Top of Mind (Samsung Brand Case Study)

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