This study aims to find the factors that cause the low pedagogical supremacy competence of vocational education lecturers and examine the attractiveness of heutagogy-based training module innovations to improve pedagogical supremacy of vocational education lecturers. This research uses the R&D method. The research focused on tertiary education in vocational fields in East Java. The results and findings in this study include: (1) the factors that cause the low pedagogical supremacy competency of vocational education lecturers include the management factors of students (understanding insight or educational foundation, understanding of students, curriculum/syllabus development, learning design, learning implementation that educates and dialogical, and evaluation of learning outcomes) and aspects of personality (active self-development activities, self-evaluation, designing self-roadmap, professional self-concept, and independent innovation); (2) the innovation of heutatogy-based training modules developed has a high level of acceptance. This is evidenced by the average score of indicators of 36.93 or the level of acceptance of 92.33%, and (3) the innovative heutagogy-based training module developed can be used as a relevant alternative reference in the development of other sophisticated media.

In electoral competitions, voter behavior research is conducted to develop effective campaign strategies, but survey methods tend to be expensive. By contrast, in the internet era where political campaigns evolve by using digital data and channels, Google Trends offers free services that display search interest indexes for certain keywords and topics measured through search volumes on Google search engines over a period of time and certain areas. Thus, Google Trends could be a tool that increases the efficiency of voter behavior research. By using the election real count data released by the General Election Commission on May 21, 2019, this study conducted an accuracy and precision analysis of the Google Trends topic query index that represented presidential candidate number 01 and number 02 in predicting the real count of the two candidates' votes. The analysis indicated that using Google Trends as a tool to predict the results of the 2019 Indonesian Presidential Election produced imprecise results. However, Google Trends could better predict election outcomes by adding features for sentiment analysis and a more representative understanding of users' search activity.

Technological progress and competition between companies in the globalization era is increasing. New media plays an increasingly important role in advertising and marketing. In addition, the companies’ survival depends on the presence of audiences/consumers. Therefore, determining how to utilize this new media/technology and determining how effective and efficient digital advertising and marketing strategies so that advertising has an appeal to the audience and the products offered are acceptable to the audience and right on target, and in accordance with the specified target is important and interesting to study. To obtain a framework of important concepts and the best strategy of effective marketing and advertising, the author utilizes the literature review method with qualitative approach. In doing advertising and marketing, it is important to pay attention to the objectives, audience, and distribution / media of advertising and marketing. The use of various media such as social media, online advertising, digital signage, and also endorsers are also important factors in advertising and marketing success. Advertising and marketing strategies help to better understand consumers and see how best to engage and empower the audience / consumers to get what they want. Here technology has created a new environment, where power has shifted from advertisers to consumers. This research produced a variety of important strategies and the best media which can succeed advertising and marketing, attract audiences, obtain the AIDA (Attention Interest Desire Action) effect of the audience and finally reach the Top of Mind.

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