Institutional, genre and discursive characteristics of British restaurant online discourse

Шамне, Н Л; Pavlova, Еlena

doi:10.2991/cildiah-17.2017.37

Cited by 3 publications

(2 citation statements)

References 3 publications

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“…Linguistic and pragmatic organization of the English-language restaurant online discourse should be described through the concepts of goal, intention, pragmatic attitude, strategies, tactics [Shamne, Pavlova, 2017]. The concept of goal has an institutionalized status and is determined by the desire to "create a guest" for restaurant discourse.…”

Section: Linguistic-and-pragmatic Organization Of the English-languagmentioning

confidence: 99%

Linguistic Pragmatics of English Language Restaurant Online Discourse

Shamne

Pavlova

2019

Vestn. Volgogr. gos. univ. Ser. 2 Jazykozn.

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The paper presents an analysis of linguistic pragmatics of restaurant online discourse that is plunged into studying the content of English versions of British restaurant websites. The authors state that the investigated segment of virtual restaurant communication is organized on the basis of a linguistic-and-pragmatic model, which is constructed from the following components: discourse goal, discourse addresser's intention / communicative-pragmatic purposes with corresponding strategies and tactics. Special attention is paid to the main communication strategies of the discourse under analysis, among which there are the strategies of creating positive emotional mood, constructing an attractive image of the restaurant, increasing the activity of restaurant guests. It is established that these strategies are implemented by a set of tactics. The authors distinguish and describe verbal (lexical, lexical-grammatical and stylistic features), as well as non-verbal means that are used by site moderators for implementing the desired tactics. It is stated that the most frequent linguistic means are lexical units with emotional-expressive and attitudinal meanings, metaphorical and pleonastic constructions, modal verbs, superlatives; interrogative-responsive and imperative structures; non-verbal means of communication are represented by graphics, font and colour highlighting, various illustrations and photographs. The suggested linguistic and pragmatic model uncovers the following restaurant online discourse regularities: location of zones with verbal or non-verbal dominating means is defined by visual assessment factors of information representation on the website.

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Section: Linguistic-and-pragmatic Organization Of the English-languagmentioning

confidence: 99%

Linguistic Pragmatics of English Language Restaurant Online Discourse

Shamne

Pavlova

2019

Vestn. Volgogr. gos. univ. Ser. 2 Jazykozn.

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“…Для изучения любого дискурса с точки зрения лингвопрагматики важным этапом является установление его цели [Shamne et al, 2017]. Анализ контента сайтов экологических организаций показал, что цель экологического интернет-дискурса (в его исследуемом сегменте) состоит в стремлении генерировать, аккумулировать и распространять экологические знания для сохранения природы на планете и улучшения качества жизни людей.…”

Section: лингвопрагматическая организация англоязычного экологическогunclassified

Linguistic-Pragmatic Organization of English Language Ecological Internet Discourse

Pavlova¹

2019

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Communication Strategies for Reproducing Representations of the Past in Digital Media

Artamonov

Suslov

Syusyukin

2023

2023 Communication Strategies in Digital Society Seminar (ComSDS)

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Institutional, genre and discursive characteristics of British restaurant online discourse

Cited by 3 publications

References 3 publications

Linguistic Pragmatics of English Language Restaurant Online Discourse

Linguistic Pragmatics of English Language Restaurant Online Discourse

Linguistic-Pragmatic Organization of English Language Ecological Internet Discourse

Communication Strategies for Reproducing Representations of the Past in Digital Media

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