Institutions and technology in the value co-creation process of restaurant consumers: a service-dominant logic perspective

Asheq

et al. 2022

TQM

PurposeThe purpose of this study is to determine how consumers perceive restaurant service in Bangladesh. The goal of this study is to determine the impact of perceived service quality and price fairness on consumer satisfaction and loyalty toward restaurant services.Design/methodology/approachThe data for this study were collected from 326 respondents who have used restaurant services in Bangladesh. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to evaluate the research data with SmartPLS 3.3.3.FindingsThe current study’s findings indicate that perceived service quality and price fairness both have a direct and significant effect on consumer satisfaction. Additionally, the research findings reveal a considerable association between perceived pricing fairness and consumer pleasure and consumer loyalty. Additionally, findings indicate that perceived service quality and price fairness both have a significant indirect effect on customer loyalty via the mediating effect of consumer satisfaction.Practical implicationsThe current study demonstrates that perceived price fairness has a substantial effect on restaurant consumers’ satisfaction and loyalty; thus, this evidence can assist restaurant owners and managers in developing and implementing their pricing strategy to retain customers. Additionally, the findings have significant implications for restaurant operators, practitioners and policymakers.Originality/valueOnly a few research have been conducted to determine the effect of service quality and pricing fairness on consumer satisfaction and loyalty when it comes to restaurant services. This research conclusion provides guidance to service providers on how to increase customer satisfaction and loyalty through an emphasis on price fairness and service quality.

Section: Introductionmentioning

confidence: 99%

“…A consumer’s perceived value has been proven to be critical in reinforcing brand loyalty for any business entity. In order to retain customers, service-oriented industries such as fast food restaurants have been increasingly focused on providing value-oriented customer service (Scarlett et al. , 2021; Baker and Wakefield, 2012).…”

Section: Introductionmentioning

confidence: 99%

The intricate relationships of consumers’ loyalty and their perceptions of service quality, price and satisfaction in restaurant service

Asheq

et al. 2022

TQM

“…In general, the findings show a shift in the focus of CS studies in the marketing discipline over time. Some recent studies of CS have begun to shift the focus from aspects of products (goods and services) as the basis of exchange (also referred to as g-d logic) to services as the basis of exchange (also known as s-d logic) (see Hastari et al, 2020;Scarlett et al, 2022;Wibowo et al, 2021).…”

Section: Conclusion and Recommendationmentioning

confidence: 99%

Car Sharing in Marketing

Wibowo¹,

Sumarwan

Suharjo

et al. 2022

jmi

The objective of this article is to explore several studies on Car Sharing (CS) in the marketing discipline. A total of 1,251 articles was collected from several journals in the Q1 Schimago category. Of these number 165 articles were chosen for research goals. A detailed investigation reduced this amount to 50 articles. The content analysis technique is applied by examining some key aspects, such as theme, authorship, research type, scope, and research design. The results of this study show that top-class journals have not published many articles about CS in the marketing discipline, but this does show an upward trend. Most articles are empirical papers. In general, the findings show a shift in the focus of CS studies in the marketing discipline over time. Keywords—Online transportation; Sharing economy; Car sharing; Marketing; Content analysis

“…Furthermore, a high occurrence of dining experiences differentiates restaurants from other hospitality service experiences (Im et al, 2021). Therefore, restaurants, as a major segment of the hospitality industry, have attracted the attention of scholars with regard to the antecedents of customers' intention to cocreate (Im et al, 2021), the relationship between tourism practices and experience value creation (Sørensen et al, 2020) and the application of technology in restaurants (Im and Qu, 2017;Neuhofer, 2016;Scarlett et al, 2021).…”

Section: Value Cocreation Researchmentioning

confidence: 99%

Value cocreation research in tourism and hospitality: a comparative bibliometric analysis

Liu

Zeng

et al. 2021

IJCHM

Purpose The purpose of this study is to present a holistic review of journal articles on value cocreation in the tourism and hospitality field. By distinguishing similarities and differences in the contexts of China and other regions, the authors identify targeted research directions. Design/methodology/approach This study collected 438 English articles and 31 Chinese articles on value cocreation in tourism and hospitality published in the Web of Science, Scopus and China National Knowledge Infrastructure online databases. After analyzing the study location of all articles in the sample, the authors identified 79 English-language articles that adopted China as the context of the study. The first data set included non-China-focused publications and the second data set included China-focused publications. A comparative bibliometric methodology was conducted. Findings The results indicate similarities and differences between the two data sets in terms of research methods, topics and future research directions. Seven major concepts were identified in the first data set: hospitality value cocreation; the value generation process; key stakeholders; outcome variables; the application of service-dominant logic; peer-to-peer accommodation and destination management. Four research focuses were identified in the second data set: the application of customer-dominant logic; the value generation process; resource integration and the cocreation experience. Research limitations/implications This research contributes to the understanding of tourism and hospitality cocreation systems through literature analysis and encourages future research on the nexus of the Chinese and global contexts. This systematic investigation extends the concept of value cocreation by integrating its implementation process and value categories and further evaluates the consequences and benefits of value cocreation, which helps clarify how winners and losers can adjust their strategies accordingly. Originality/value The originality of this paper lies in the adopted comparative bibliometric analysis which comprehensively reviewed and compared the characteristics of value cocreation research across two contexts. In addition, the study dialectically assesses Chinese tourism cocreation phenomena and their impacts from a global perspective.