Integrated Design Learning Methods in Fashion Retail Design Studio

Iannilli, Valeria Maria; Penati, A.; Spagnoli, Alessandra

doi:10.21125/edulearn.2019.1231

Cited by 4 publications

(3 citation statements)

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“…This multi-dimensional perspective at the core of the design approach is also mirrored in retail design research and learning experiences, thus both developing HEIs curricula capable of increasing digital literacy in knowledge-intensive and creative sectors harmonising new educational methods (e.g. Massive Open Online Courses MOOCs) within project-based design studios (Iannilli et al, 2019a) and merging transdisciplinary, theoretical and operational knowledge in design and experiential-based learning (Iannilli et al, 2019b).…”

Section: Insights From the Evolution Of Retail Educationmentioning

confidence: 97%

Retail Design Education. Designing New and Reframed Learning Tools for Experience-based Learning

Iorio

Spagnoli

2023

9th International Conference on Higher Education Advances (HEAd'23)

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The retail industry is a fast-changing sector characterized by innovations’ openness to adoption dictated both by technological advancement, supply chain management transformation and consumer behaviour evolution. As an increasingly knowledge-intensive industry, updated retail skills and competencies need to be investigated and improved, promoting new educational and learning approaches.The paper presents the results of an experience-based learning held within the “Fashion Retail Experience Studio” course at the School of Design of Politecnico di Milano and rooted in a project-based approach. Several learning tools were developed and applied in order to investigate how design can properly manage multi-level and multidisciplinary retail challenges fueling and generating meaningful innovation. A transdisciplinary perspective was also adopted in designing new design learning tools or adapting management, marketing and IT retail tools to enhance design competencies and skills with a holistic approach.

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Section: Insights From the Evolution Of Retail Educationmentioning

confidence: 97%

Retail Design Education. Designing New and Reframed Learning Tools for Experience-based Learning

Iorio

Spagnoli

2023

9th International Conference on Higher Education Advances (HEAd'23)

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“…Retailing policies guide fashion through new relational and meaning processes and, at the same time, introduce new design languages capable of innovating not only the form-function but above all, the form-meaning (Iannilli et al 2019). In this direction, Prada inaugurates, over twenty years ago a completely new trend commissioned by Studio OMA, under the direction of architect Rem Koolhaas, a study of the evolution of shopping worldwide for the elaboration of a new concept in retail outlets.…”

Section: Fashion Retail Ecosystemmentioning

confidence: 99%

Exploring disrupting scenarios in the fashion retail and communication paradigms

Iannilli

Linfante

2022

Luxury Studies: The in Pursuit of Luxury Journal

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The growing complexity in the economic sphere, the accelerating rate of change, the new information technology and the globalization of cultural processes create a new landscape. The new tech habits are reshaping customer behaviours and businesses. Contaminations, hybridizations and negotiations increasingly characterize today’s retail landscape. The future of retail is connected to how well brands adapt and take advantage of digital change. Within this framework, the fashion system can catch the opportunity to reflect and redesign the entire production and cultural system. Today, the shopping experience is realized thanks to multiform sensory and informational solicitations and the different distribution and communication channels, both physical and digital, defining new needs, strategies, technologies and even new aesthetic forms. In this renewed context, retail becomes increasingly relevant both in its physical and digital form and above all in the ‘phygital’ one, between virtual and real. A form that creates new sales space through the creation of experiences and interactions between the physical space and the intangibility of the digital world: from the multichannel, we move towards increasingly integrated strategies that use omnichannel sales and communication methods. In this context, new paradigms and new retail concepts emerge, bridging communication and distribution. Communication actions that are increasingly transversal, enriched with new languages and tools capable of reverberating the aura of fashion through the creation of real cultural palimpsests such as the Dior Talks and Possible Conversations by Prada, the Alexander McQueen Floral Challenge or the Trivia by Salvatore Ferragamo. Projects between communication, art and marketing that redefine the fashion point of view on the relationship between real and digital; as well as the Sunnei Canvas project that uses 3D design tools both for the development of the collection and for the creation of animated avatars that will guide the final translation of the brand’s lexicon.

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“…É no espaço físico que as marcas de moda estão construindo cada vez mais relações entre design, conhecimento, cultura e seu próprio público. (IANNILLI et al, 2019).…”

Section: Vandm Como Recurso Do Design: Retail Designunclassified

Loja Física De Moda (R)existe: Projeções Para O Design Do PDV Físico De Moda a Partir Da Pandemia Do Covid-19

DE PAULA VASCONCELOS

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Integrated Design Learning Methods in Fashion Retail Design Studio

Cited by 4 publications

References 0 publications

Retail Design Education. Designing New and Reframed Learning Tools for Experience-based Learning

Retail Design Education. Designing New and Reframed Learning Tools for Experience-based Learning

Exploring disrupting scenarios in the fashion retail and communication paradigms

Loja Física De Moda (R)existe: Projeções Para O Design Do PDV Físico De Moda a Partir Da Pandemia Do Covid-19

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