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The retail industry is a fast-changing sector characterized by innovations’ openness to adoption dictated both by technological advancement, supply chain management transformation and consumer behaviour evolution. As an increasingly knowledge-intensive industry, updated retail skills and competencies need to be investigated and improved, promoting new educational and learning approaches.The paper presents the results of an experience-based learning held within the “Fashion Retail Experience Studio” course at the School of Design of Politecnico di Milano and rooted in a project-based approach. Several learning tools were developed and applied in order to investigate how design can properly manage multi-level and multidisciplinary retail challenges fueling and generating meaningful innovation. A transdisciplinary perspective was also adopted in designing new design learning tools or adapting management, marketing and IT retail tools to enhance design competencies and skills with a holistic approach.

The project "Virtual Archive of Temporary Exhibitions" deals with the development of an online archive able to document, preserve and make available digital materials related to the design of temporary exhibitions and cultural events. The project, in view of a renewed interest in the theme of "project's archives", focuses on Virtual Archives and Museums as fields of inquiry and application of Virtual's potentialities in preserving and documenting the "memory of the Temporary". Virtual Archives are also seen as paradigmatic "places" to verify design's potentiality in terms of cultural heritage valorization and in terms of definition of new fruitive "intangible" scenarios.Keywords -virtual archive; memory of the Temporary; digital heritage; new paradigms of fruition; digital storytelling; exhibition design.

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