The purpose of this article is to perform in-depth research and analysis on the artificial intelligence coordination and optimization mechanism of college counseling student management using big data technology. This study places the collaborative ideological and political work of colleges and universities in the context of big data, and by analyzing its basic connotation and changes in the real situation, it explores the development progression of colleges and universities making full use of big data resources to cultivate a collaborative education model, which is conducive to promoting colleges and universities to cultivate a whole staff, whole process, and all-round accurate ideological education and value-led services and to shape excellent young college students with comprehensive growth. The first is to scientifically build a multilevel linked big data management platform for counselor professionalization construction, plan the technical architecture of the organizational platform, build a cloud database of counselor career files, and extract valuable information and data from the organizational activities at the macrolevel and personal activities at the microlevel with counselor professionalization construction activities; the second is to realize the integrated application of information resources for counselor team construction. The second is to realize the integrated application of counselor team construction information resources, visualise and accurately analyze and evaluate the counselor group’s focus on career development and individual counselors’ feedback on career capacity construction, and improve the overall construction, personalized education management level, and self-improvement development ability. Fourth, in the professionalization of counselors, attention should be paid to the scientific selection and prevention of risks of big data application, ensuring the authenticity and reliability of data and leakage prevention and control, etc.