Integrating ethics into the strategic management process: doing well by doing good

Key, Susan; Popkin, Samuel J.

doi:10.1108/00251749810220531

Cited by 79 publications

(63 citation statements)

References 21 publications

(18 reference statements)

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“…Of these, an increasing number show a positive correlation between the social responsibility and financial performance of corporations in most cases (Frooman, 1997;Griffin and Mahon, 1997;Key and Popkin, 1998;Roman et al, 1999;Waddock and Graves, 1997) However, these findings have to be read with caution since such correlation is difficult to measure (Griffin, 2000;Rowley and Berman, 2000).…”

Section: Instrumental Theoriesmentioning

confidence: 99%

Corporate Social Responsibility Theories: Mapping the Territory

Garriga¹,

Mêlé

2012

Citation Classics From the Journal of Business Ethics

610

815

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ABSTRACT. The Corporate Social Responsibility (CSR) field presents not only a landscape of theories but also a proliferation of approaches, which are controversial, complex and unclear. This article tries to clarify the situation, ''mapping the territory'' by classifying the main CSR theories and related approaches in four groups: (1) instrumental theories, in which the corporation is seen as only an instrument for wealth creation, and its social activities are only a means to achieve economic results; (2) political theories, which concern themselves with the power of corporations in society and a responsible use of this power in the political arena; (3) integrative theories, in which the corporation is focused on the satisfaction of social demands; and (4) ethical theories, based on ethical responsibilities of corporations to society. In practice, each CSR theory presents four dimensions related to profits, political performance, social demands and ethical values. The findings suggest the necessity to develop a new theory on the business and society relationship, which should integrate these four dimensions.

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Section: Instrumental Theoriesmentioning

confidence: 99%

Corporate Social Responsibility Theories: Mapping the Territory

Garriga¹,

Mêlé

2012

Citation Classics From the Journal of Business Ethics

610

815

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“…Research indicates that besides the traditional reputation elements of a firm, environmental responsibility has become central to corporate reputation and competitive success in the marketplace today (Banerjee, 1999;Menon and Menon, 1997;Miles and Covin, 2000;Kärnä et al, 2003;Rivera, 2002). It is concerning, however, to see the expectation that green sells without firms always understanding the market first (Grant, 2007;Key and Popkin, 1998) and much of the literature focuses on doing well by doing good, the holy grail of corporate social responsibility.…”

Section: Introductionmentioning

confidence: 99%

The determinants of hotels' marketing managers' green marketing behaviour

Dief

Font

2010

Journal of Sustainable Tourism

211

147

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Little is known about the factors underlying the pro-environmental behaviour of marketing managers. This paper explores the determinants of green marketing practices in the Red Sea hotel sector in Egypt. The research model assesses green marketing practices against the personal and organisational values of the marketing managers, together with a range of organisational and demographic variables expected to influence hotels' environmental behaviour. From a valid sample of 89 marketing managers responsible for 194 hotels it was found that organisational contextual variables, and in particular targeting Western tourists, being affiliated to an international hotel chain as well as the marketers' own demographics, including age, academic subject studied, and gender were the best predictors of more pro-active green marketing. Personal environmental values did not explain the pro-environmental environmental behaviour of marketers, and the organisational environmental values that had explained part of their ethical behaviour resulted from voluntarism rather than utilitarian or conformance-based values. Government policies also appeared to be ineffective determinants. The implications for green marketing practices are discussed.

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“…If this was not reason enough, there are other factors that can influence firms. Key and Popkin (1998) maintain that the moral and ethical concerns of stakeholder groups can lead to regulation. Lantos (1999 p. 224) has noted that 'morally upright behaviour can help fend off government regulation'.…”

Section: Introductionmentioning

confidence: 99%

Image differentiation with corporate environmental responsibility

Heikkurinen

2010

Corp Soc Responsibility Env

138

116

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This paper analyzes strategic implications of corporate responsibility (CR) and in particular how a firm can differentiate with an environmentally responsible image. A single case study was conducted in the Nordic hospitality industry with semi‐structured interviews as the main data collection method.By adopting an environmentally responsible identity through shared values with the firm's key stakeholders, the firm can reflect an environmentally responsible image. This image can enhance the firm's strategic position through internal and external differentiators from competitors – as the firm becomes a more preferred employer, partner and supplier, it results in enhanced employee motivation, cost savings, better reputation, and greater guest loyalty. The amount of CR depends on the micro/meso/macro/global‐level drivers, and competitive aims of the firm. The emphasis on stakeholder communication becomes greater as the firm increases its CR‐aggressiveness. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

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Integrating ethics into the strategic management process: doing well by doing good

Cited by 79 publications

References 21 publications

Corporate Social Responsibility Theories: Mapping the Territory

Corporate Social Responsibility Theories: Mapping the Territory

The determinants of hotels' marketing managers' green marketing behaviour

Image differentiation with corporate environmental responsibility

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