“…Although there are increasing number of studies discussing motivating factors affecting consumers' behavior of clothing products, sportswear, green shoes, and luxury goods (Nam, Dong, and Lee, 2017;Kim and Karpova, 2009;Ting, Goh, and Isa, 2016;and Xu, Chen, Burman, and Zhao, 2014) as well as halal products (Lada, Harvey Tanakinjal, and Amin, 2009;Hussain, Rahman, Zaheer, and Saleem, 2016;Khalek, 2014;Shah Alam, Mohd, and Hisham, 2011;and Briliana and Mursito, 2017). However, according to the knowledge of the authors, there are no studies that analyzed its effect on modest sportswear.…”