Today, the industrial world is experiencing intense competition with challenges related to environmental issues, and the domestic paper industry is no exception. This study is a follow-up of the research conducted by Palupi et al. (2015) at Company X which, through an LCA study, found an acute water ecotoxicity value of 7.16 kPt, a chronic water ecotoxicity value of 6.5 kPt, and a soil human toxicity value of 2.69 kPt. However, that study did not come with a SWOT matrix. Therefore, using a desk study,the present study aimed to map a SWOT matrix. A desk study based on SWOT analysis from 12 international journals and two national journals sourced from Elsevier, IWA Publishing, MDPI Publisher, Taylor & Francis, and Garuda was used to determine the SWOT matrix. Desk studies have the objective of comprehensively evaluating published journal articles, books, and other sources on given problem domains.Based on the results of the study, some recommendations for actions on the internal and external factors of the company are offered, consiting of steps for the company to mitigate identified weaknesses and threats.This study found that most of the pulp and paper industry engaged in internal strengths and external opportunities and faced numerous internal weaknesses and external threats. Currently, Company X occupied the first quadrant (Growth), indicating that the company was in a highly profitable condition. The company was enjoying many strengths and opportunities. Therefore, it is critical for the company to use its strengths to capture opportunities to minimize its emissions to the environment and to implement LCA in the company.