Integrating R&amp;D and Marketing in New Product Development

Fain, Nuša; Kline, Mihael; Duhovnik, Jože

doi:10.5545/sv-jme.2011.004

Cited by 21 publications

(18 citation statements)

References 12 publications

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“…Different cultural backgrounds of team members can sometimes prove to be an obstacle due to different views on a problem [10,11]. Basically, different views on a problem should add to the team's creativity, but creativity can sometimes be impeded due to disagreements related to the cultural positioning of a new product within a particular environment.…”

Section: Team Formationmentioning

confidence: 99%

Development of an automatic marketplace using virtual collaboration

Benedičič

Krek

Leben³

et al. 2015

Teh. vjesn.

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Original scientific paper New product development is vital for the development of business enterprises and the society where the enterprise operates. The paper presents a case example of an automated marketplace development, which took place in the P-ino d.o.o. company. Developing such a complex product required the participation of experts from different areas, and it included also students, who definitely contributed to greater creativity and openness of the development team. More than 85 % of all the communication within the development team took place in virtual form. Testing of the finished prototype was also more or less virtual. Virtual communication in the development of such a complex product as an automated marketplace proved to be a very suitable method of interpersonal communication within the development team in all development phases of the product. It was particularly efficient because the members of the development team had different skills and were coming from different institutions and companies. Keywords: communication; industrial application; virtual product development team Razvoj automatizirane tržnice pomoću virtualne suradnjeIzvorni znanstveni članak Razvoj novog proizvoda od bitne je važnosti za razvoj poslovnih poduzeća i za društvenu zajednicu u kojoj poduzeće djeluje. U radu se daje opis razvoja automatizirane tržnice u poduzeću P-ino d.o.o. Razvoj takvog složenog proizvoda zahtijevao je sudjelovanje stručnjaka iz različitih područja, a također je uključio i studente, koji su sigurno pridonijeli većoj kreativnosti i otvorenosti razvojnog tima. Više od 85 % ukupne komunikacije razvojnog tima odvijao se u virtualnom obliku. Ispitivanje završnog prototipa također je bilo više manje virtualno. Virtualna komunikacija u razvoju tako složenog proizvoda kao što je automatizirana tržnica dokazala se kao vrlo pogodna metoda za međusobnu komunikaciju razvojnog tima u svim razvojnim fazama proizvoda. Bila je posebno učinkovita jer su članovi razvojnog tima posjedovali različite vještine i dolazili iz različitih institucija i poduzeća.Ključne riječi: industrijska primjena; komunikacija; virtualni tim za razvoj proizvoda

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Section: Team Formationmentioning

confidence: 99%

Development of an automatic marketplace using virtual collaboration

Benedičič

Krek

Leben³

et al. 2015

Teh. vjesn.

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“…Teknologi modern yang dibutuhkan UMK adalah mesin perajang, mesin pengering dan mesin pengemas handsealer. Inovasi mampu membuat produk yang berbeda, sehingga konsumen lebih tertarik membeli produk tersebut dibandingkan dengan produk pesaing (Fain et al, 2011). Produk yang berkualitas akan meningkatkan keunggulan bersaing dan berdampak pada peningkatan kinerja perusahaan (Reguia, 2014).…”

Section: Usulan Perbaikanunclassified

Analisis Klaster Ukm Keripik Gadung Di Kabupaten Tulungagung

Zakiyah¹,

Mustaniroh²,

Astuti³

2019

JTP

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ABSTRAKKeripik gadung merupakan salah satu produk unggulan daerah Kabupaten Tulungagung, sentra produksi keripik gadung terletak di Kecamatan Kalidawir dengan jumlah 25 UKM yang masih aktif produksi. Kapasitas produksi yang dihasilkan UKM rata-rata sebesar 5.416 kg per bulan. Permasalahan yang dialami UKM selama ini adalah kelembagaan masih cenderung individu sehingga minimnya komunikasi dan kerjasama antar UKM, belum ada asosiasi dan kerjasama dengan pemerintah serta rendahnya kualitas produk. Tujuan penelitian adalah menganalisis clustering UKM keripik gadung berdasarkan kinerja dan kualitas produk. Metode yang digunakan pada penelitian adalah K-means clustering. Hasil penelitian membentuk 2 klaster. Klaster 1 terdiri dari 11 anggota UKM skala kecil dan klaster 2 terdiri dari 14 anggota UKM skala usaha mikro. Pada klaster 1 dan 2 perbedaan signifikan terletak pada nilai kapasitas produksi, jumlah investasi, jumlah tenaga kerja, rata-rata penjualan dan pendapatan. Usulan perbaikan yang dapat dilakukan klaster 1 untuk mengembangkan usaha melalui peningkatan akses informasi dan peningkatan inovasi teknologi, sedangkan klaster 2 melalui peningkatan permodalan agar dapat melakukan kegiatan pemasaran dengan optimal, meningkatkan kapasitas produksi serta memperbaiki kualitas produk yang dihasilkan. Penerapan standarisasai, quality control (QC) dan peningkatan akses pemasaran juga diperlukan untuk mengembangkan usaha keripik gadung. Upaya perbaikan melibatkan seluruh pelaku dan pemerintah daerah yang saling terhubung Kata kunci: Klaster; Keripik Gadung; K-Means Cluster ABSTRACT Gadung Chips is one of the superior products in the Tulungagung Regency, Gadung chips production center is located in Kalidawir District with 25 SMEs which are still actively producing. The production capacity produced by SMEs is an average of 5.416 kg per month. The problem experienced by SMEs is that institutions still tend to be individuals so there is a lack of communication and cooperation between SMEs. There is no association and cooperation with the Government and low quality products. The aim of the study was to clustering analyze of gadung chips SMEs based on performance and product quality. The method used in the study is K-means clustering. The results of the study used the K-means clustering method to form 2 clusters. Cluster 1 consists of 11 small-scale SMEs members and cluster 2 consists of 14 micro business scale SMEs. In cluster 1 and 2 the significant difference lies in the value of production capacity, amount of investment, number of workers, average sales and income. Proposed improvements that can be made in cluster 1 to develop the business through increasing access to information and increasing technological innovation while cluster 2 through increasing capital in order to be able to carry out marketing activities optimally, increase production capacity and improve the quality of the products produced. Standardization, quality control (QC) and increased access to marketing are also needed to develop the gadung chips business...

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“…There are gaps that hinder the integration process of marketing and R&D and surely knowledge management can fill these gaps. The degree of integration achieved was assessed by conducting a questionnaire (Fain et al, 2011).…”

Section: Research and Development (R And D)mentioning

confidence: 99%

The effect of marketing knowledge management on sustainable competitive advantage: Evidence from banking industry

Rezaee¹,

Jafari²

2015

10.5267/j.ac

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Nowadays, the importance of achieving sustainable organization with competitive advantage in complex environments has many researchers' interest. So, in this study, we evaluate different views of MKM and its role to reach SCA within banking industry. This research is relatively the scarce empirical study and adds to its originality. The findings offer valuable insights on the generalizability of MKM in a research setting. In fact, the purpose of this study is to empirically test the effect of the marketing knowledge management (MKM) on sustainable competitive advantage (SCA) within banking industry of Iran. A valid research instrument was utilized to conduct a survey of 150 top-and middle-level managers from Mellat bank of Iran (MBI). With a response rate of 81.3 percent, 122 questionnaires were returned; the number of valid and usable questionnaires was 101. Using exploratory and confirmatory factor analyses, MKM were classified into organizational strategies, culture and performance of senior manager, information technology (IT), research and development (R & D), internal customer (personnel), and external customer (client). Moreover, MBI' SCA was classified into three dimensions: market, customer, finance. Structural equation modelling was utilized to test the stated hypotheses and model. Statistical support was found for the hypothesized relationships. Moreover it has been shown that MKM maintained the greatest effect on the market centered SCA, while it had the least influence on the customer centered.Growing Science Ltd. All rights reserved. 5

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Integrating R&D and Marketing in New Product Development

Cited by 21 publications

References 12 publications

Development of an automatic marketplace using virtual collaboration

Development of an automatic marketplace using virtual collaboration

Analisis Klaster Ukm Keripik Gadung Di Kabupaten Tulungagung

The effect of marketing knowledge management on sustainable competitive advantage: Evidence from banking industry

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