2019
DOI: 10.35774/jee2019.02.213
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Integration Factors of Today as a Prerequisite for Forming a Mechanism for Managing the Marketing Potential of the Enterprise

Abstract: Preconditions of integration directions of modern business structures, activation of marketing activities, actualization of problems of marketing potential development and ensuring competitiveness are specified. The principles for building up a mechanism for managing the marketing potential of industrial enterprises are formulated and the scheme of functional components of the introduction of a mechanism for managing the marketing potential is set forth. The conditions for development of marketing potential … Show more

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